Millennials’ increasing preference for homemade meals and a surge in demand for healthy ingredients are propelling the global meal kit delivery market from 2024 to 2028. TechSci Research highlights these trends in their report, indicating that millennials’ inclination towards home-cooked and chef-prepared food drives market growth, especially among Generations Y and Z. The affordability of cooked meals compared to takeout and delivery services is a key driver. The COVID-19 pandemic further boosted the market as dining establishments closed worldwide, creating a significant opportunity for meal kit delivery services. Consumers are prioritizing healthy eating to boost immunity and maintain a balanced diet. This market has evolved significantly over the past decade, revolutionizing cooking and dining habits. By combining culinary innovation, technology, and convenience, meal kit delivery services offer a tailored cooking experience bridging the gap between homemade meals and restaurant dining.Top of Form
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Meal kit delivery services offer convenient solutions for cooking restaurant-quality meals at home, catering to diverse dietary preferences with fresh, high-quality ingredients. By delivering pre-portioned ingredients and recipes, these services eliminate the need for meal planning, grocery shopping, and reduce ingredient waste, saving consumers time and effort in today’s fast-paced world.
As health-consciousness rises, meal kit services provide balanced, portion-controlled meals using organic and locally sourced ingredients to meet various dietary needs. They also encourage culinary exploration by offering new recipes and cooking techniques, appealing to consumers seeking variety and flavor experimentation. Flexible subscription options cater to different preferences, enhancing accessibility to a broader consumer base.
Driven by consumer needs and technological advancements, the market is evolving to prioritize sustainability through eco-friendly packaging and sourcing practices. Segmented by offering, service, platform, meal type, and region, the market is expected to expand further, particularly in the cook & eat segment, driven by the global trend of cooking at home and the demand for healthy ingredients.
The single service segment, appealing to millennials and Gen Z, who prioritize convenience and healthier lifestyles, led the market in 2022. North America dominated the market due to consumer demand for time-saving and healthier alternatives to pre-cooked food, indicating continued growth potential in the meal kit delivery services market.
Key market players operating in the global Meal Kit Delivery Services market include:
- Blue Apron, LLC
- Freshly Inc.
- HelloFresh
- Sun Basket
- Relish Labs LLC (Home Chef)
- Gobble
- Marley Spoon Inc.
- Purple Carrot
- Fresh n’ Lean
- Hungryroot
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“The meal kit delivery service market is growing due to its convenient, time-saving solutions, offering pre-portioned ingredients and easy-to-follow recipes. Catering to health-conscious consumers, it provides personalized, fresh, and diverse meal options, bridging the gap between home-cooked meals and restaurant dining. This trend also aligns with environmental concerns by reducing food waste and emphasizing sustainable sourcing and packaging practices,” explained Mr. Karan Chechi, Research Director at TechSci Research.
TechSci Research’s report, “Meal Kit Delivery Services Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F,” evaluates the future growth potential of the global meal kit delivery services market. It provides comprehensive statistics and information on market structure, size, share, and future growth, aiding decision-makers in making sound investment decisions. Additionally, the report identifies emerging trends, drivers, challenges, and opportunities in the global meal kit delivery services market.
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