The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $97.55 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population. Major trends in the forecast period include leveraging artificial intelligence (ai) and machine learning (ml) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches to stay competitive and meet the evolving needs and preferences of consumers, leveraging big data to help advertisers and companies better understand the customer ad preferences, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences..
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Segmentation & Regional Insights
The media buying agencies and representative firms market covered in this report is segmented –
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare , Media And Entertainment
North America was the largest region in the media buying agencies and representative firms market in 2023. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
An increasing number of political events, sports events, festivals, and high-budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. For instance, in September 2023, according to the Federal Election Commission, a US-based agency of the United States government, presidential candidates running for office in 2024 reported total receipts of $167.9 million and disbursements of $65.0 million. Furthermore, in 2022, Coachella Valley Music and Arts Festival, an annual rock festival, draws in crowds of around 125,000 per day. That means that around 750,000 people attended the festival in total over the course of six days. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms.
Key Industry Players
Major companies operating in the media buying agencies and representative firms market report are WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media , The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media , Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency , Evolution Media , Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Zwick Roell Group, Belenus of Brazil S / A, METALAC, Fastener SRL, Oasn Me Ltd., Amazonas Industria E Comercio Ltd, Sika, H.B. Fuller, Henkel , Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency , Fuse factory
The media buying agencies and representative firms market report table of contents includes:
1. Executive Summary
2. Media Buying Agencies And Representative Firms Market Characteristics
3. Media Buying Agencies And Representative Firms Market Trends And Strategies
4. Media Buying Agencies And Representative Firms Market – Macro Economic Scenario
5. Global Media Buying Agencies And Representative Firms Market Size and Growth
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32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking
33. Global Media Buying Agencies And Representative Firms Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
35. Media Buying Agencies And Representative Firms Market Future Outlook and Potential Analysis
36. Appendix
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