The Business Research Company’s Media Buying Agencies And Representative Firms Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Media Buying Agencies And Representative Firms Global Market Report 2023 evaluates media buying agencies and representative firms market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global media buying agencies and representative firms market is expected to grow from $91,799.5 million in 2027 at a rate of 4.0%. The market is then expected to grow at a CAGR of 5.3% from 2027 and reach $118,687.2 million in 2032.
The increase in mobile video viewing will contribute to the growth of the market in the forecast period. With the increase in mobile video viewing, there will be an increase in demand for the products and services offered by media buying agencies and representative firms, thereby contributing to the growth of the market. Mobile video viewing has increased significantly in recent years, and is expected to grow further during the forecast period. This is mainly driven by the rise in internet penetration and growth in smart phones usage. For example, in April 2023, according to the annual State of Video Marketing survey with Wyzowl (UK-based animated video production company), 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. The number of digital video viewers worldwide is expected to reach 3.5 billion. In 2023, people are watching, on average, 17 hours of online videos per week. Therefore, the increase in demand for more video content will positively drive the media buying agencies and representative firms market during the forecast period.
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The media buying agencies and representative firms market segments in the report are:
1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
The table of contents in TBRC’s media buying agencies and representative firms market report includes:
- Executive Summary
- Table Of Contents
- List Of Figures
- List Of Tables
- Report Structure
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- Company Profiles
- Key Mergers And Acquisitions
- Opportunities And Strategies
- Media Buying Agencies And Representative Firms Market, Conclusions And Recommendations
- Appendix
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