Overview and Scope
Media is the means or communication tool through which information, educational, entertainment, data, or promotional messages are disseminated.
Sizing and Forecast
The media market size has grown strongly in recent years. It will grow from $2388.12 billion in 2023 to $2578.67 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to increased literacy, strong economic growth in emerging markets, growing consumer spending on household entertainment activities, increased internet penetration and increased virtual reality (vr).
The media market size is expected to see strong growth in the next few years. It will grow to $3511.64 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to increasing world population, increase in technology, media and entertainment mergers, and increase in mobile video viewing. Major trends in the forecast period include creative networks, digital innovation hub, creative and content innovation hub, government innovative launches, news system, strategic partnership, big data driving growth, motion capture technology to reduce production costs, stereoscopic 3d (s3d) to enhance viewing experience, digitization of newspapers and magazines, and growth of audio books. .
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Segmentation & Regional Insights
The media market covered in this report is segmented –
1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media
2) By Revenue model: Subscription, Advertisement, Sponsorship, Others
3) By Application: Wired, Wireless
Sub segments: Radio Broadcasting, Television Broadcasting, Music Recording, Film And Video, News Syndicates, Libraries And Archives, Other Information Services, Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services, Directory, Mailing List And Other Publishers, Book Publishers, Newspaper And Magazine Publishers
North America was the largest region in the media market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward.
Key Industry Players
Major companies operating in the media market report are Alphabet Inc., Facebook, Inc., Comcast Corporation, The Walt Disney Company, Netflix, Inc., Sony Group Corporation, Charter Communications Inc, Bertelsmann SE & Co. KGaA, Baidu, Inc., Viacom, Zeeya Digital, Zee Entertainment enterprises limited, SUN Tv Network limited, Shanghai media & entertainment limited (SMEG), D B Corp ltd, Eros international PLC, Go Nuts, Spider AF, Beautiful Nare, Qureka, Tencent, NetEase, Eloquence international, lion &lion, Arena media, Dwa, Initiative, IPG media brands, Focus media, Media Reach Advertising, Media Alive, Hotspex Media, Red Apple Advertising, the PR Office, the7stars, Orchard Media & Events Group Ltd, Scorch, Mostly Media, Media frontier, Mando, Loop, Responsive spaces, Karakas graphic communication, Scholz & Volkma, Disko, Code design, Javelin Group, I Tech art group, Itexus, Armada labs, Group BWT, Geomotiv, Selleo, Code riders, Codete, Devox software, Polcode, Attract group, Donatix, Mayple, Fox Corporation, Vox Media, G/O Media Web FX, Smart Sites, Ignite visibility, Uplers, WebiMax, Zgraya digital, Page traffic Inc, Black tag, Luma, Festival advisor and Dive, Time Warner Inc, Thomson Reuters corporation, liberty interative corporation, CBS corporation, Discovery Communication Inc, Scripps networks interactive Inc, Omnicom Group Inc and Gannett co. Inc, Simple, Calypso, AseguraloHoy.com, Story Max, Ingenia agency, Zetenta, Creatives RD, Globant, EW digital marketing, In pulse digital, Axented, MBC Group, Qanawat, Real-time sportscast, Arab media group, Augustus, Arena events limited, flash entertainment, ABQ Zawya, Integral, Abu Dhabi media, Media 24, EbonyLife Media, Naspers, Osun State Broadcasting Corporation, South African Broadcasting Corporation, Eye witness news, Star Sat, PriMedia, Open view, M-Net
The media market report table of contents includes:
1. Executive Summary
2. Media Market Characteristics
3. Media Market Trends And Strategies
4. Media Market – Macro Economic Scenario
5. Global Media Market Size and Growth
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31. Global Media Market Competitive Benchmarking
32. Globa Media Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Fat Replacers Market
34. Media Market Future Outlook and Potential Analysis
35. Appendix
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