Overview and Scope
Media streaming refers to the continuous delivery of audio, video, or multimedia content over the Internet in real-time. Instead of downloading an entire file before playing it, streaming allows users to access and consume content almost instantly, as it is delivered in a continuous stream of data.
Sizing and Forecast
The media streaming market size has grown strongly in recent years. It will grow from $124.08 billion in 2023 to $135.03 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services.
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Segmentation & Regional Insights
The media streaming market covered in this report is segmented –
1) By Content Type: Music Streaming, Video Streaming
2) By Revenue Model: Advertising, Subscription
3) By Streaming Platform: Smartphone and Tablet, Laptop and Desktop, Smart TV, Gaming Console
4) By End-Use: Commercial, Residential
North America was the largest region in the media streaming market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatística (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market.
Key Industry Players
Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company , The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation , Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.
The media streaming market report table of contents includes:
1. Executive Summary
2. Media Streaming Market Characteristics
3. Media Streaming Market Trends And Strategies
4. Media Streaming Market – Macro Economic Scenario
5. Global Media Streaming Market Size and Growth
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32. Global Media Streaming Market Competitive Benchmarking
33. Global Media Streaming Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Media Streaming Market
35. Media Streaming Market Future Outlook and Potential Analysis
36. Appendix
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