Overview and Scope
Menstrual health apps are digital software programs that help women track and manage various aspects of their menstrual cycle and overall reproductive health. This app provides a range of features, including pill reminders, body and mood tracking, and period and ovulation tracking. It also allows users to invite their partners to share data and provides personalized insights.
Sizing and Forecast
The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.38 billion in 2023 to $1.65 billion in 2024 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to increased awareness of menstrual health, empowerment and education, women’s health movement, fertility awareness, user-centric design.
The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.33 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to integration with wearable devices, personalized health and wellness, global accessibility, incorporation of artificial intelligence, expanded health monitoring features. Major trends in the forecast period include advancements in mobile technology, digital health and wellness trends, menstrual health research collaborations, data privacy and security, period-related symptom tracking.
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Segmentation & Regional Insights
The menstrual health apps market covered in this report is segmented –
1) By Type: Nutrition And Fitness, Menstrual Health, Pregnancy Tracking, Menopause, Disease Management, Other Types
2) By Platform: Android, iPhone Operating System (iOS)
3) By Application: Period Cycle Tracking, Fertility And Ovulation Management, Menstrual Health Management
North America was the largest region in the menstrual health apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in smartphone adoption is expected to propel the growth of the menstrual health apps market going forward. Smartphones are handheld electronic devices with a touchscreen display, a built-in operating system, and different software applications. Menstrual health apps are designed to operate on smartphones to improve the accuracy of tracking physical symptoms and activities related to menstrual health. Menstrual health smartphone apps engage users through interactive features, reminders, and personalized insights, enhancing user engagement and encouraging consistent tracking of menstrual health data. For instance, in April 2021, according to the Pew Research Center, a US-based, non-biased research center that provides insights into topics, public opinions, and developments in the United States, the percentage of US citizens who owned a smartphone in 2021 stood at 85%, marking an increase from the 81% recorded in the past two years. Therefore, a rise in smartphone adoption will drive the growth of the menstrual health app market.
Key Industry Players
Major companies operating in the menstrual health apps market report are Apple Inc., Google LLC, Procter And Gamble, Bayer AG, Garmin Ltd., Planned Parenthood Federation of America Inc., Fitbit Inc., Nordic Semiconductor, NURX Inc., Withings, EHE Health, Ovia Health, Natural Cycles USA Corp, Joii Limited, Flo Health Inc., HealthLynked Corp., Tempdrop Premium, Ava Science Inc., CycleBeads, Glow Inc., Symple Wellness Platform Pte. Ltd., Simple Design Ltd., Kindara Premium, Biowink GmbH, GP International LLC
The menstrual health apps market report table of contents includes:
1. Executive Summary
2. Menstrual Health Apps Market Characteristics
3. Menstrual Health Apps Market Trends And Strategies
4. Menstrual Health Apps Market – Macro Economic Scenario
5. Global Menstrual Health Apps Market Size and Growth
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32. Global Menstrual Health Apps Market Competitive Benchmarking
33. Global Menstrual Health Apps Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Menstrual Health Apps Market
35. Menstrual Health Apps Market Future Outlook and Potential Analysis
36. Appendix
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