The report entitled “Middle East Gaming Market” assesses the regional market according to the game type, the gamer type, the device type, and the region. A thorough report offers comprehensive historical and projected market size, along with a forecast analysis. The report focuses on a market analysis of share, capacities for production by the top player’s competitive overview, strategic imperatives annual sales figures expansion avenues production overview, as well as analysis of competition for the targeted players that are analyzed within this Middle East Gaming market study.
Marketing Overview and Dynamic: Easy access as well as accessibility for games, is increasing the adoption of games across the region
The Middle East Gaming market is anticipated to grow at a rapid CAGR of approximately 12% during the 2022-2028 forecast period. The growing use of electronic devices like laptops, smartphones, Virtual Reality (VR) headsets, and others is expected to drive market expansion. Augmented Reality (AR) technology is supported in the vast majority of consumers’ electronic devices and is gaining acceptance for gaming on mobile devices, due to its interactive and immersive nature. In addition, as we move away from traditional PC and console gaming companies are focusing on the creation of mobile games, which is driving the use of a wide variety of games via mobile devices.
The Middle East Gaming market is expected to experience significant growth over the coming six years, driven mostly by the easy accessibility and availability of online games on the internet. To make it even more accessible, AR genre games are designed and developed for Android as well as iOS by a variety of game developers. A number of new games across a variety of genres are being created by market players, including Harry Potter: Wizards Unite and Minecraft Earth, in addition to the previously released AR game apps that are popular and loved, like Pokemon Go and Ingress.
Saudi Arabia dominates the Middle East Gaming market due to the greater penetration of smartphones and the internet, as well as the accessibility of diverse games within the country. Many companies are providing games to various end users ranging from individual players and theme parks. In Saudi Arabia, the government is investing heavily in theme parks, entertainment, and facilities that house gaming areas, and allow the public to enjoy their time in leisure. This is likely to boost the market’s growth in the near future.
Segmental Analysis
- Based on Game Type, Multiplayer Online Battle Arena (MABO) will likely increase at a substantial pace due to the increasing number of children playing games such as PUBG mobile and Free Fire.
- Based on Gamer Type, Casual Gamers will continue to dominate in the market, because of the ease of access and accessibility of games across various platforms.
On the basis of Region, Saudi Arabia is expected to dominate the gaming market because of the increasing use of smartphones and the internet, coupled with the continuous support of the government
Competition Analysis: Regional Players Dominate the Domestic Markets
The Middle East Gaming market observes intense competition as a result of a presence of a large number of established players. Companies are coming up with technological advancements and innovations and are putting efforts to enhance the real-time gaming experience in gaming infrastructure which is further expected to augment the market growth in the near future.
Product innovations, launches, and partnerships are the identified industry trend in the Middle East Gaming market. Significant consolidation is expected in the Middle East market during the assessed period 2022-2028.
- In February 2022, Zain Esports and the region’s fast-growing gaming start-ups, PLAYHERA, have announced a joint venture (JV) agreement to launch PLAYHERA MENA, targeting the region’s lucrative gaming market which counts an estimated 100 million gamers. The new JV will establish its HQs in Riyadh, Saudi Arabia, with offices across Zain’s footprint.
- In February 2022, Saudi Arabia’s Public Investment Fund purchased a 5% stake in the iconic Japanese game’s developer Capcom and just over 5% of South Korean online games publisher Nexon for a total investment worth US$ 1.0 billion.
Some of the leading players involved in the production and marketing of Gaming include Rockstar Games Inc., Microsoft Corporation, Bandai Namco Entertainment Inc., Nintendo Co. Ltd., Tencent Holdings Ltd., Sony Corporation, NetEase Inc., Nexon Company, Wixel Studios, Apple Inc., Game Cooks, Electronic Arts Inc., Ubisoft Entertainment SA, Sega Sammy Holdings Inc., Falafel Games, Activision Blizzard Inc., and Take-Two Interactive Software, among others.
RationalStat has segmented the Middle East Gaming market on the basis of game type, gamer type, device type, and region
- By Game Type
- Real Time Strategy (RTS)
- Role-Playing (RPG)
- Multiplayer Online Battle Arena (MABO)
- Shooter (FPS and TPS)
- Simulation and Sports
- Others (Sandbox)
- By Gamer Type
- Casual Gamers
- Professional Gamers
- By Device Type
- PC
- Browser PC Games
- Download PC Games
- Console
- Xbox
- PlayStation
- Nintendo Switch
- Others
- PC
- By Region
- GCC
- Bahrain
- Kuwait
- Oman
- Qatar
- Saudi Arabia
- UAE
- Israel
- Turkey
- Rest of Middle East
- GCC
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