The millet-based packaged food market is experiencing rapid growth, driven by increasing consumer demand for healthier, gluten-free, and sustainable food alternatives. As millet is gaining popularity due to its nutritional value and eco-friendly benefits, the market is poised for significant expansion in the coming years.
Key Market Trends:
- Health-Conscious Consumer Shift: With more people adopting plant-based and gluten-free diets, millet-based products are seeing a rise in demand, particularly in the wellness and organic food sectors.
- Sustainability and Eco-Friendly Practices: As consumers become more aware of environmental sustainability, millet, being a drought-resistant crop, offers a viable alternative to more resource-intensive grains like wheat and rice.
- Innovative Product Launches: Companies are continually innovating, launching a wide range of millet-based products, including snacks, breakfast foods, and ready-to-eat meals, catering to diverse consumer preferences.
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Key Developments and Mergers & Acquisitions
- Vietnam: In 2023, a Vietnamese startup specializing in millet-based snacks secured a Series B investment round, attracting attention from major global food manufacturers looking to diversify their product offerings in Southeast Asia.
- Thailand: Thai food conglomerate CP Foods has recently expanded its portfolio with the acquisition of a leading millet-based food company, increasing its presence in the healthy snack market.
- Singapore: Singapore-based food-tech company, Grain Innovations, has partnered with local distributors to launch a range of millet-based packaged meals, capitalizing on the growing trend of convenient and nutritious foods.
- Japan: A Japanese food giant has introduced millet-infused pasta to the market, responding to the increasing demand for nutritious, alternative grain products.
- South Korea: South Korea’s food sector saw a significant rise in millet-based beverages, as local startups collaborate with health-focused beverage companies to launch new millet smoothies and energy drinks.
- European Countries: In Europe, an increasing number of health-focused brands are incorporating millet into their product lines, with the UK, Germany, and France leading the way in millet-based packaged foods.
- United States: In North America, major food giants have begun acquiring smaller millet-based startups to tap into the growing demand for plant-based, gluten-free, and organic food options.
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Millet Based Packaged Food Market Segmentation:
by Product Type
Millet-Based Snacks
Millet-Based Breakfast Cereals
Millet-Based Baked Goods
Millet-Based Pasta and Noodles
Millet-Based Beverages
The market for millet-based packaged foods is divided into the following segments: millet-based snacks, which include chips, puffs, and bars made from millet; millet-based breakfast cereals, which include cereals, granolas, and muesli; millet-based baked goods, which include bread, cookies, and cakes made from millet; millet-based pasta and noodles, which include pasta, spaghetti, and noodles made from millet; and millet-based beverages, which include millet milk, smoothies, and energy drinks.
by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Stores
Others
Supermarkets, convenience stores, internet retail platforms, specialized shops, and food service outlets make up the Millet-Based Packaged Food Market. The distribution channel segment’s largest share is held by supermarkets. However, because e-commerce is becoming more and more convenient for customers, online retail platforms have the greatest potential for growth among these distribution channels.
by Demography
Kids
Adults
The packaged food market based on millet is divided into two segments: children and adults. The kids section features kid-friendly millet-based items that are fortified with vital nutrients and provide a healthy substitute for traditional snacks. Products made from millet that are suited to adults’ dietary requirements and tastes make up the adult category. Both markets have room to grow as a result of factors such growing adult health consciousness, the rise in childhood obesity, and parental worries about better options. The adult segment serves people who are concerned about their health, while the kids segment focuses parents looking for wholesome food for their kids.
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Millet Based Packaged Food Market Key players:
1. Nature’s Path Foods
2. Arrowhead Mills
3. Bob’s Red Mill
4. Orgran Natural Foods
5. Ancient Harvest
6. Purely Elizabeth
7. Lundberg Family Farms
8. Pamela’s Products
9. Enjoy Life Foods
10. KIND Snacks
11. Quinn Snacks
12. Nature’s Earthly Choice
13. Back to Nature
14. Simply7 Snacks
15. 24 Mantra Organic
16. Samrat India
17. Kawan Food
18. Harinsa Qatar
19. Ardent Mills
20. Perk Foods
21. Vaghasia Foods
22. Sresta Natural Bioproducts (24 Mantra Organic)
23. Shiloh Farms
24. Imlak’esh Organics
25. Lark Ellen Farm
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Key Players in the Market
- General Mills: Recently expanded its product line to include millet-based cereals and snacks, positioning itself as a leader in the health-conscious packaged food market.
- Nestlé: The global food giant has been investing in new product formulations that incorporate millet, aiming to cater to the increasing demand for functional foods in North America and Europe.
- Amul: India’s dairy leader is making strides in millet-based dairy alternatives, such as millet milk and millet-based yogurts.
- Quinoa Foods: Known for its millet-based snacks, Quinoa Foods has seen a surge in demand in international markets and is planning to expand its distribution networks in Europe and the U.S.
- Hain Celestial Group: The company has focused on launching a variety of millet-based organic food products, gaining traction in both North American and European markets.
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