The Mobile Apps And Web Analytics Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Mobile Apps And Web Analytics Global Market Report 2024, The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to rapid smartphone adoption, remote work trend, high e-commerce growth, widespread adoption of SME cloud storage, increasing demand for mobile apps and web analytics solutions. Major trends in the forecast period include adoption of advanced technologies, expansion of distribution channels, integration with new technologies, collaborations and mergers with other significant brands, adoption of serverless computing.
The increasing digital transformation is expected to propel the growth of the mobile apps and web analytics market going forward. Digital transformation is the strategic integration of digital technologies to fundamentally reshape business processes, culture, and customer experiences. The customers are accustomed to digital experiences and have heightened expectations for convenience, personalization, and responsiveness, which contributes to the requirement of digitalization. Mobile apps and web analytics are used role in digital transformation to provide organizations with valuable insights into user behavior and preferences by tracking and analyzing user interactions, such as app usage patterns, website navigation paths, and customer engagement metrics. For instance, in January 2024, according to the report of Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, the companies globally invested $1.85 trillion in digital transformation initiatives in 2022, with projections indicating a rise to $3.4 trillion by 2026. Therefore, the increasing digital transformation is driving the growth of the mobile apps and web analytics market.
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The mobile apps and web analytics market covered in this report is segmented –
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
Major companies operating in the mobile apps and web analytics market are focusing on developing innovative analytic solutions such as pin analytics to strengthen their position in the market. These analytics allows users to access real-time insights on the performance of their pins directly from their mobile devices, which is a significant advancement in the field of mobile app analytics. For instance, in July 2022, Pinterest, a US-based image sharing and social media service, launched pin analytics on mobile. The real-time analytics feature provides users with valuable data to make more informed decisions about its pin strategy, ultimately impacting the performance on the platform. It provides insights into how the pins are performing, including impressions, clicks, saves, and close-ups.
The mobile apps and web analytics market report table of contents includes:
1. Executive Summary
2. Mobile Apps And Web Analytics Market Characteristics
3. Mobile Apps And Web Analytics Market Trends And Strategies
4. Mobile Apps And Web Analytics Market – Macro Economic Scenario
5. Global Mobile Apps And Web Analytics Market Size and Growth
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26. South America Mobile Apps And Web Analytics Market
27. Brazil Mobile Apps And Web Analytics Market
28. Middle East Mobile Apps And Web Analytics Market
29. Africa Mobile Apps And Web Analytics Market
30. Mobile Apps And Web Analytics Market Competitive Landscape And Company Profiles
Top Major Players:
- Apple Inc
- Alphabet Inc
- Microsoft Corporation
- International Business Machines Corporation (IBM)
- Oracle Corporation
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