Overview and Scope
Mobile learning refers to an approach of accessing learning content through mobile devices. It is a learning that can take place anywhere and at any time and is supported by mobile devices such as smartphones, laptops, and tablets, that learners utilize to access the information over the internet. Students may use M-learning to study given lessons, watch video lectures, and take examinations directly from their smartphones.
Sizing and Forecast
The mobile learning market size has grown exponentially in recent years. It will grow from $68.36 billion in 2023 to $88.12 billion in 2024 at a compound annual growth rate (CAGR) of 28.9%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.
The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $254.52 billion in 2028 at a compound annual growth rate (CAGR) of 30.4%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.
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Segmentation & Regional Insights
The mobile learning market covered in this report is segmented –
1) By Software Solution: Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions
2) By Application: Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications
Asia-Pacific was the largest region in the mobile learning market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The enhanced demand for digital education is expected to drive the mobile learning market. The demand for digital education is growing due to increased mobility, learning convenience and flexibility, interactive and collaborative learning, rising adoption of digitization by educational institutions, and others. Particularly during the COVID-19 pandemic, digital education played an important role in keeping the students connected to education. This enhanced demand for digital education will drive demand for mobile learning as it is an essential part of digital education that helps to enable the easy learning process through mobile devices anywhere and at any time using the internet. For instance, according to the 2021 Impact Report of Coursera, a US-based online education company, Coursera’s total number of enrolments for online learning increased from 76 million in 2019 to 143 million in 2020. It further increased to 189 million in 2021, leading to year-on-year growth of 32%. It indicates that the demand for digital education is growing, and it is a global phenomenon. Thus, the enhanced demand for digital education will drive the mobile learning market growth.
Key Industry Players
Major companies operating in the mobile learning market report are Google LLC, AT&T Incorporated, Dell Technologies Incorporated, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, 3M Company, Broadcom Incorporated, SAP SE, Hewlett Packard Enterprise Company, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated, SAP Ariba Incorporated
The mobile learning market report table of contents includes:
1. Executive Summary
2. Mobile Learning Market Characteristics
3. Mobile Learning Market Trends And Strategies
4. Mobile Learning Market – Macro Economic Scenario
5. Global Mobile Learning Market Size and Growth
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32. Global Mobile Learning Market Competitive Benchmarking
33. Global Mobile Learning Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Mobile Learning Market
35. Mobile Learning Market Future Outlook and Potential Analysis
36. Appendix
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