Mobile Marketing Market Overview:
The Global Mobile Marketing market was valued at US $ 14.83 Bn. in 2021, and it is expected to reach US $ 59.27 Bn. by 2029 with a CAGR of 18.9% during the forecast period. Mobile Marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS, and MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices.
The market is expected to be driven by the rising adoption of smartphones and tablets, as well as high internet penetration in developing countries like China and India. These are the key factors that drive the growth of the global mobile marketing market during the forecast period 2022-2029.
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Mobile Marketing Market Scope:
By examining a number of factors, including Mobile Marketing, the study provides an analytical view of the industry over the anticipated period. Volume of consumption, market trends, and pricing policies of companies. The analysis also takes into account in-depth investigation into the complexity of the market. In addition to market characteristics, segmentation analysis, market size, customer landscape, and geographic landscape, the report gives an overview of the Mobile Marketing market. In its research, the study takes into account growth drivers, current trends, advancements, prospects, and the competitive environment. Based on productivity and manufacturing base, this market has been looked into in a number of different ways.
Digital Marketing Market Segmentation:
The market is divided into SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web, Location-based Marketing, In-App Marketing, and Others based on the solution. During the forecast period, it is anticipated that the SMS and QR Codes segments will expand quickly. The growth of this market is a result of offline advertising being less expensive than other online advertising. Mobile marketing is a form of digital marketing that makes use of a variety of channels for distributing products and services to mobile devices like tablets and smartphones. Technology can be used in mobile marketing to create personalised promotions of one’s products or services to a user who is always connected to a network.
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Digital Marketing Industry Key Players:
- Salesforce
- Adobe System
- Oracle
- SAS
- Mobivity Holdings Corp.
- Argus Cyber Security
- Harman International Industries, Inc.
- Karamba Security
- Intel Corporation
- Cisco Systems Inc.
- NNG Software Developing
- Commercial Llc.
- NXP Semiconductors N.V.
- Escrypt Embedded Systems
- Secunet AG
Mobile Marketing Market Regional Analysis:
The study also offers a complete PESTLE analysis for each of the five regions, namely North America, Europe, Asia Pacific, the Middle East and Africa, and South America, after considering the political, economic, social, and technical elements impacting the Mobile Marketing market in these regions.
COVID-19 Impact Analysis on Digital Marketing Market:
In all areas of society, customer behaviour has changed as a result of the COVID-19 epidemic. In contrast, industries will need to revise their strategy to account for changing market supply. This report will assist you in developing your business in accordance with the new industry standards by providing an overview of the COVID-19’s impact on the Mobile Marketing market.
Key Questions answered in the Mobile Marketing Industry Report are:
- Which product segment had the largest share in the Digital Marketing Industry in 2020?
- How is the competitive landscape of the Digital Marketing industry?
- Which are the key factors aiding the Digital Marketing industry growth?
- Which region holds the maximum share in the Mobile Marketing industry?
- What will be the CAGR of the Digital Marketing industry during the forecast period (2021-2027)?
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