Mobile Marketing Market Overview:
The global mobile marketing market was estimated to be worth US$ 14.83 billion in 2021, and it is anticipated to grow at a CAGR of 18.9% from that year through 2029 to reach US$ 59.27 billion. The goal of mobile marketing is to reach a target audience through websites, email, SMS, MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices.
Mobile marketing is one of the main digital marketing strategies used by businesses to advertise their goods and services. It also represents a quick and simple way to interact with target customers and helps cut down on paper costs. It enables the fusion of novel, cutting-edge advertising techniques with current marketing plans, enhancing their impact and approachability among target audiences. More than 90% of young people use their mobile devices to access information or materials, according to numerous surveys carried out by various companies. About 49% of smartphone owners use mobile internet to access search engines. Such elements are anticipated to create growth opportunities for the major key players active in the mobile marketing market.
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Mobile Marketing Market Scope:
The report on the global Mobile Marketing market provides in-depth insight into market dynamics, trends, challenges, and opportunities. Research identifies the major trends that will affect how businesses operate. Research results that show the competitive environment of significant companies, factors affecting the size and volume of the Mobile Marketing market, and other factors that can help determine the current marketing strategy are all valuable to keep in mind. To identify the market’s advantages and disadvantages, a SWOT analysis was carried out.
For the competitive analysis, the report looks at well-known market players, regional rivals, and a recent entrant in the Mobile Marketing market. The producers looked into the companies’ financial standing, technological development, material quality, geographic location, revenue, joint ventures, portfolios, marketing strategies, mergers and acquisitions, strategic alliances, and social media presence.
Segmentation:
The market is divided into Small & Medium Enterprises and Large Enterprises based on the size of the organisation. By 2029, it is anticipated that the Small & Medium Enterprises segment will command the largest market shares. There is fierce competition because of the rise in small and medium-sized businesses (SMEs). The businesses employ a range of marketing strategies to connect with the target audience. The most effective way for them to communicate with their customers is through mobile marketing. Mobile marketing helps SMEs build brand awareness, which promotes customer retention and revenue growth. These are the major factors that, over the course of the forecast period, will fuel the expansion of the Small & Medium Enterprises market segment worldwide.
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Key Players:
- Oracle
- SAS
- Mobivity Holdings Corp.
- Argus Cyber Security
- Harman International Industries, Inc.
- Karamba Security
- Intel Corporation
- Cisco Systems Inc.
- NNG Software Developing
- Commercial Llc.
- NXP Semiconductors N.V.
- Escrypt Embedded Systems
- Secunet AG
- Salmat
Regional Analysis:
The North America Region dominated the Mobile Marketing Market in 2022, and it is expected that this market segment will grow significantly in the coming years. The market for Mobile Marketing in the region is growing because of government initiatives in the sector, regulations, and efforts to contain rising costs. The Mobile Marketing market report includes a geographical breakdown of the market, revenue, as well as a detailed analysis of the business network structure, opportunities, and news updates.
Key offerings:
- Market Share, Size, and Forecast by Revenue|2022-2029.
- Market Dynamics- Growth drivers, Restraints, Investment Opportunities, and key trends
- Market Segmentation: A detailed analysis by Mobile Marketing Market
- Landscape- Leading key players and other prominent key players.
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