Overview and Scope
Mobile money refers to the electronic transfer of money from one individual or entity to another using mobile devices. Digital payment technology is embedded in the devices and can be utilized on regular smartphone devices to receive, withdraw, and send money without using the usual banking system. Mobile money is a popular alternative to bank accounts as it is secure and simple.
Sizing and Forecast
The mobile money market size has grown exponentially in recent years. It will grow from $10.68 billion in 2023 to $13.2 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historic period can be attributed to mobile penetration and connectivity, financial inclusion initiatives, government support and regulations, emergence of mobile banking and payments, user convenience and accessibility, security and trust building measures..
The mobile money market size is expected to see exponential growth in the next few years. It will grow to $34.57 billion in 2028 at a compound annual growth rate (CAGR) of 27.2%. The growth in the forecast period can be attributed to cross-border mobile money solutions, enhancesing user experience, customization for different demographics, expansion into new geographic markets, focus on user education and awareness, increasing integration with e-commerce.. Major trends in the forecast period include ai and machine learning applications, government initiatives for digital payments, financial wellness and education, blockchain and cryptocurrency integration, microfinance and lending services, integration with messaging apps..
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Segmentation & Regional Insights
The mobile money market covered in this report is segmented –
1) By Transaction Type: Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B)
2) By Payment: Remote Payments, Proximity Payments
3) By Application: Bill Payments, Money transfers, Recharge & Top-up, Ticket Payment, Other Applications
Asia-Pacific was the largest region in the mobile money market in 2023, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile money market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing adoption of mobile POS (point of sale) is driving the growth of the mobile money market. The increased expectation for quick fulfillment and the growing popularity of the digital marketplace coupled with the need for improving customer experience, ease of use, and payment efficiency has led to the increased adoption of mobile POS. This increasing adoption of mobile POS will result in significant demand for mobile money as it is a convenient and efficient solution for point of sales. For instance, in July 2023, according to Pinnaca Retail Solutions, a UK-based company that offers software and hardware solutions that are specific to the retail industry, 44% of retailers cited mobile POS implementation and enhancement as their top POS priority, up from 33% the previous year. Additionally, 54% of businesses have used mobile POS for processing transactions. Therefore, the increasing adoption of mobile POS is expected to boost demand for mobile money during the forecast period.
Key Industry Players
Major companies operating in the mobile money market report are Vodafone Group plc, Google LLC, Orange S. A., Fidelity National Information Services Inc., PayPal Holdings Inc., Mastercard Incorporated, Fiserv Inc., Bharti Airtel Limited, Ant Group Co. Ltd., MTN Group Limited, Paytm Payments Bank Limited, Samsung Electronics Co. Ltd., Visa Inc., Tencent Holdings Limited, Global Payments Inc., Square Inc., Amazon. com Inc., Apple Inc., The Western Union Company, Comviva Technologies Limited, T-Mobile US Inc., Obopay Inc., FTS Group Inc., Peerbits Solution Pvt. Ltd., Panamax Inc., Alepo Technologies Inc., Econet Wireless, Millicom International Cellular S. A., Airtel Limited, Safaricom
The mobile money market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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