Overview and Scope
Mouthwash refers to a liquid solution used to rinse and clean the mouth and gums. It typically contains an antiseptic to destroy harmful germs that may reside on the tongue and between teeth.
Sizing and Forecast
The mouthwash market size has grown strongly in recent years. It will grow from $7.56 billion in 2023 to $8.11 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to consumer oral care awareness, regulatory standards, brand loyalty and marketing, dental recommendations, flavor preferences..
The mouthwash market size is expected to see strong growth in the next few years. It will grow to $10.72 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to rising health consciousness, innovative product formulations, environmental sustainability, e-commerce growth, emerging market trends.. Major trends in the forecast period include focus on teeth whitening and cosmetic benefits, introduction of multifunctional and specialty mouthwashes, rise in sustainable packaging practices, innovation in flavor profiles, digital integration for oral health monitoring..
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Segmentation & Regional Insights
The mouthwash market covered in this report is segmented –
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
North America was the largest region in the mouthwash market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
An increase in the incidence of dental problems is expected to propel the growth of the mouthwash market going forward. Dental problems are conditions that impact oral health, including tooth decay, gum disease, tooth erosion, and gum infections. Mouthwash is essential in preventing cavities by reducing plaque and germs in the mouth. A mouthwash can fight cavities when used correctly and daily to prevent periodontal disease. For instance, in March 2023, according to the World Health Organization, a Switzerland-based United Nations agency, oral diseases affected close to 3.5 billion people worldwide, with 3 out of 4 involved living in middle-income countries. Globally, an estimated 2 billion people suffer from caries of permanent teeth, and 514 million children suffer from caries of primary teeth. Therefore, the increase in the incidence of dental problems is driving the growth of the mouthwash market.
Key Industry Players
Major companies operating in the mouthwash market report are Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group PLC, Hindustan Unilever Limited, 3M Company, Church & Dwight Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd., Dr. Organic Ltd., Biotène, The Himalaya Drug Company, Beacon Pharmaceuticals LLC, Delta Pharma Limited, Drug International Limited, Dolphin Pharma Limited, Lancer Therapeutics, Glenmark Pharmaceuticals Limited, Sun Pharmaceutical Industries Ltd., Cadila Healthcare Limited, Unichem Laboratories Limited, Esteve Teijin Química S.A., Sandoz International GmbH, Mylan N.V., Hetero Drugs Limited, Torrent Pharmaceuticals Limited
The mouthwash market report table of contents includes:
1. Executive Summary
2. Mouthwash Market Characteristics
3. Mouthwash Market Trends And Strategies
4. Mouthwash Market – Macro Economic Scenario
5. Global Mouthwash Market Size and Growth
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31. Global Mouthwash Market Competitive Benchmarking
32. Global Mouthwash Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Mouthwash Market
34. Mouthwash Market Future Outlook and Potential Analysis
35. Appendix
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