Overview and Scope
Multichannel marketing hubs refer to an integrated platform designed to streamline and optimize marketing efforts across multiple channels. It centralizes customer data, allowing businesses to create, manage, and analyze campaigns across various channels such as email, social media, websites, and mobile apps.
Sizing and Forecast
The multichannel marketing hubs market size has grown rapidly in recent years. It will grow from $5.25 billion in 2023 to $5.8 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increasing digitalization, growing demand for personalization, regulatory compliance requirements, competitive pressure, and market dynamics
The multichannel marketing hubs market size is expected to see rapid growth in the next few years. It will grow to $8.76 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to emphasis on customer experience, integration of offline and online channels, rise of account-based marketing, and shift towards unified customer data platforms. Major trends in the forecast period include omnichannel orchestration, real-time personalization, enhanced data privacy and compliance, integration with emerging channels, and expansion of customer journey analytics.
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Segmentation & Regional Insights
The multichannel marketing hubs market covered in this report is segmented –
1) By Product : Website , Mobile , Email , Other Product
2) By Deployment : Cloud-based , On-premises
3) By Application : Business-to-Business (B2B), Business-to-Consumer (B2C)
Top 5 Major Players:
- International Business Machines Corporation,
- Oracle Corporation,
- SAP SE,
- Salesforce Inc.,
- Adobe Inc
North America was the largest region in the multichannel marketing hubs market in 2023. The regions covered in the multichannel marketing hubs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising significance of social media is expected to propel the growth of the multichannel marketing hub market going forward. The rising significance of social media lies in its global reach, facilitating communication, networking, marketing, influence, customer engagement, information sharing, and cultural expression. Multi-channel social media marketing helps to enhance engagement with users on multiple platforms, encourage conversations, and build relationships with potential customers. For instance, in January 2022, according to DataReportal, a Singapore-based online reference library, there were 4.62 billion social media users around the world in January 2022, an increase from 4.19 billion in January 2021. Therefore, the rising significance of social media is driving the growth of the multichannel marketing hub market.
Key Industry Players
Major companies operating in the multichannel marketing hubs market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, Experian plc, SAS Institute Inc, Pegasystems Inc, Catalina Marketing Corporation, Zeta Global Holdings Corp, Acquia Inc, Optimizely CMS, Selligent Marketing Cloud, AdMedia Partners Inc, Epsilon Data Management LLC, Maropost Inc, RedPoint Global Inc, Sailthru Inc, Cheetah Digital Inc, Toggl OU, Media Culture LLC, Nexcessnet LLC, Adfire Health LLC, Emma , Vuture Ltd, Ninja Promotional Marketing Inc
The multichannel marketing hubs market report table of contents includes:
1. Executive Summary
2. Multichannel Marketing Hubs Market Characteristics
3. Multichannel Marketing Hubs Market Trends And Strategies
4. Multichannel Marketing Hubs Market – Macro Economic Scenario
5. Global Multichannel Marketing Hubs Market Size and Growth
….
32. Global Multichannel Marketing Hubs Market Competitive Benchmarking
33. Global Multichannel Marketing Hubs Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Multichannel Marketing Hubs Market
35. Multichannel Marketing Hubs Market Future Outlook and Potential Analysis
36. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Multichannel Marketing Hubs Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Multichannel Marketing Hubs Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Multichannel Marketing Hubs Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
…..
Table 74: International Business Machines Corporation Financial Performance
Table 75: Oracle Corporation Financial Performance
Table 76: SAP SE Financial Performance
Table 77: Salesforce Inc Financial Performance
Table 78: Adobe Inc Financial Performance
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