In 2022, the Natural brown sugar market was worth USD 17.10 billion. With a compound annual growth rate (CAGR) of 3.80% from 2022 to 2030, it is projected to be worth USD 23.04 billion by 2030.
The demand for natural brown sugar is increasing globally as consumers strive to eat healthier foods. People in China and India consume sweets and beverages with healthier ingredients and less sugar. As a result, there is an increase in demand for raw brown sugar in these areas. Brown sugar derived from sugar cane is also referred to as “unrefined cane sugar.” Because it hasn’t undergone chemical processing, it still has all of the vitamins found in sugarcane juice. How the sugar was extracted from the plant has an impact on how it is assembled, how it tastes, and how much water it contains. Brown sugar contains 60 mg of potassium, 18 mg of calcium, and 15 mg of magnesium. (20mg).
People are buying more brown sugar because it is becoming more popular in the food and drink business. So, over the next few years, it’s likely to keep going up. Brown sugar is usually made from white sugar crystals that have been changed enough so that the amount of sugar crystals to molasses can be controlled and the price can be dropped.
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Key Trends: Increasing Demand for Bakery Products
Changes in the brown sugar market and the growing demand for baked goods should give the brown sugar market a big boost. The growing demand for Western baked goods in developing economies should also help the brown sugar market. This is because more people buy baked goods in towns than in villages. Brown sugar will probably be used to make most bread in the future, which will help the bread business grow.
Because of how the food and drink business works economically, bakery items are in high demand all over the world. Because the local bakery goods business is growing, this market is expected to grow a lot in the next few years. This is because more bakery goods are being bought in cities in developing areas like Asia-Pacific and Latin America.
Drivers: Often used in the food and drink business
Recent growth in the food and drink business in cities has been a key reason in the growth of the brown sugar market around the world. In cities, where sweet drinks are becoming more popular, more and more people need drinks. This is a big part of the brown sugar market and is expected to stay that way for a long time. Because brown sugar has molasses and isn’t usually used as table sugar because it’s brown, and because more people are having energy drinks and drinks with a fruit base or taste, this trend is likely to keep going.
People also want the market to grow because the bread business is doing well and people’s purchasing power is going up. In the bakery business, brown sugar is better than white sugar because it holds more water and has more molasses. Regular sugar goes better with raw molasses, so brown sugar will probably be more popular in the next few years.
Restraints/Challenges: Lesser Consumption of Sugar
People are eating less sugar, but the market for brown sugar isn’t expected to grow as quickly because more people want sugar-free products and worry about health problems like obesity, diabetes, and heart disease. Also, both adults and children shouldn’t get more than 10% of their calories from sugar, according to the WHO. This means that even fewer people want brown sugar around the world.
Opportunities: Consumer Awareness Regarding its Benefits
People should understand how it can help them. People are learning more and more about brown sugar’s benefits, which should lead to good business opportunities and speed up the market’s growth rate in the future. Brown sugar makes the blood move better and makes the platelets grow. Brown sugar is different from white sugar because it has been mixed with iron, calcium, magnesium, and potassium. Brown sugar is added to many ready-to-eat foods and drinks, soups, and marinades to make them sweeter.
Major Market Segments Covered:
The Natural Brown Sugar Market research report is categorized based on type, applications and region.
On the basis of Type
- Light Brown Sugar
- Dark Brown Sugar
On the basis of Application
- Bakery
- Beverages
- Confectionery
- Ice Cream and Dairy
Key vendors
- Sudzucker
- Tate & Lyle
- Imperial Sugar
- Nordic Sugar A/S
- C&H Sugar
- American Crystal Sugar
- Cargill
- Domino Sugar
- Taikoo
- Wholesome Sweeteners
- Ganzhiyuan
- Lotus Health Group
- Guangzhou,
- Huatang and others.
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