Overview and Scope
Natural immune boosters refer to substances, compounds, or practices that help strengthen and support the body’s immune system naturally. The aim of natural immune boosters is to enhance the body’s ability to defend against pathogens, viruses, and bacteria, thereby reducing the risk of infections and promoting overall health and well-being.
Sizing and Forecast
The natural immune booster market size has grown strongly in recent years. It will grow from $12.83 billion in 2023 to $14.06 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to growing awareness about the importance of immune health, a shift towards preventive healthcare and wellness lifestyles, a growing aging population, a growing prevalence of chronic diseases, and increased availability of natural immune boosters across various retail channels
The natural immune booster market size is expected to see strong growth in the next few years. It will grow to $20.36 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to heightened consumer interest in immune health post-pandemic, increasing interest in wellness tourism and holistic health approaches, growth of e-commerce platforms and online retailing, rising interest in personalized nutrition and tailored wellness solutions, and increasing focus on sustainability and eco-friendly practices. Major trends in the forecast period include innovative formulations, delivery systems, and production processes, development of natural, organic, and clean label products without artificial additives or preservatives, development of plant-based ingredients and vegan formulations, adoption of personalized nutrition and wellness solutions, integration of digital technologies and health apps, and emphasis on sustainable sourcing and eco-friendly packaging.
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Segmentation & Regional Insights
The natural immune booster market covered in this report is segmented –
1) By Product Type: Herbal Supplements, Vitamins And Minerals, Probiotics, Functional Foods And Beverages, Essential Oils, Other Product Types
2) By Distribution Channel: Health Food Stores, Online Retailers, Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Other Distribution Channels
3) By Application: Immune System Support, Cold And Flu Relief, Allergy Management, Respiratory Health, Digestive Health, Other Applications
North America was the largest region in the natural immune booster market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural immune booster market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing awareness of the importance of health and wellness is expected to propel the growth of the natural immune booster market going forward. Health and wellness awareness concerns are growing recognition due to the interconnectedness between lifestyle choices and overall well-being. Natural immune boosters such as echinacea, vitamin C, elderberry, garlic, and probiotics are widely used in health and wellness for their potential to enhance the body’s immune response and overall health. For instance, in May 2022, according to a survey of 1,005 Americans released by the International Food Information Council (IFIC), a US-based non-profit organization that provides science-based information on food safety, nutrition, and health, 52% of Americans followed a healthy diet or eating pattern in 2022, a 39% rise from 2021. Moreover, the increase was mainly among those under age 50 with popular diets, including clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based (12%). Therefore, the growing awareness of the importance of health and wellness is driving the natural immune booster market.
Key Industry Players
Major companies operating in the natural immune booster market are Herbalife Nutrition Ltd., Hansen A/S, The Clorox Company, Royal DSM N.V., Angel Yeast Co. Ltd., Lallemand Inc., Swanson Health Products Inc., NOW Health Group Inc., The Nature’s Bounty Co., Garden of Life LLC, Blackmores Limited, Nordic Naturals Inc., Jarrow Formulas Inc., Nature’s Way Products LLC, Rainbow Light Nutritional Systems Inc., Gaia Herbs LLC, Schiff Nutrition International Inc., MegaFood Inc., New Chapter Inc., Solgar Inc., Carlson Laboratories Inc., BioSchwartz LLC, Source Naturals Inc., Specialty Biotech Co. Ltd., Biotec Pharmacon ASA
The natural immune booster market report table of contents includes:
1. Executive Summary
2. Natural Immune Booster Market Characteristics
3. Natural Immune Booster Market Trends And Strategies
4. Natural Immune Booster Market – Macro Economic Scenario
5. Global Natural Immune Booster Market Size and Growth
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32. Global Natural Immune Booster Market Competitive Benchmarking
33. Global Natural Immune Booster Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Natural Immune Booster Market
35. Natural Immune Booster Market Future Outlook and Potential Analysis
36. Appendix
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