Natural malt sweeteners are manufactured by soaking, germinating, pulping, cooking and baking of grains. Chemically, natural malt sweetener consists of 65% malt sugar, 30% carbohydrates and 3% protein. Natural malt sweetener can be processed into syrup and powder. Natural malt sweeteners contain various functions such as flavoring agent, binder, thickening agent, and imparting gloss coating and color properties to foods. Natural malt sweeteners are also known to have antioxidant properties. Sourced from a variety of grains such as barley, brown rice and oats, natural malt sweeteners are receiving considerable attention in the natural sweetener market.
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Demand for clean labels and healthy ingredients revives demand for natural malt sweeteners
The increasing incidence of obesity and diabetes has increased consumer sensitivity to artificial sweeteners present in processed foods. Therefore, they tend to consume natural sweeteners such as honey, natural malt sweeteners, and sweeteners derived from natural sources such as stevia. Therefore, manufacturers in the sweetener industry are increasingly focusing on developing alternative sweeteners that open up the market potential for natural malt sweeteners. The main problem facing manufacturers of natural malt sweeteners is maintaining the stability of natural malt sweeteners, and many times the end product has reduced shelf life stability. Among the end users of the natural malt sweetener market, the bakery segment is familiar with natural malt sweetener and has a higher level of penetration. Natural malt sweeteners easily replace the high fructose syrups on food labels that consumers reject. Both honey and malt natural sweeteners have gained greater shelf space in the retail sector, but consumer awareness remains low. Some consumers may disagree with the flavor characteristics of natural malt sweeteners, which means that other natural sweeteners have an advantage over natural malt sweeteners.
A trend towards older, traditional foods is catching up with consumers. The availability of outdated natural ingredients and recipes is an attractive option for today’s consumers supporting the growth of the natural malt sweetener market.
Natural Malt Sweetener Market: Regional Analysis
In developed countries such as North America and Europe, the trend and demand for natural food raw materials are high, so the natural malt sweetener market is expected to grow rapidly in this region. In other developing countries, both demand and awareness are low and are in the early stages of adoption. In the Asia Pacific region, the natural malt sweetener market presents expansion and growth opportunities in the clinical nutrition sector due to the pressure to reduce high calorie sweeteners. In developed countries, manufacturers have opportunities to develop market penetration strategies outside of bakery. Cereal bars, energy bars, sports and nutrition bars are very lucrative segments for expansion into the natural malt sweetener market.
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Natural Malt Sweetener Market: Key Players
Some of the Major Players in the Natural Malt Sweeteners Market are:
- Malt Products Corporation
- Oylic Acid Polyol Co., Ltd.
- Bryce Malt and Ingredients
- natural import company
- Grain Miller, Inc.
- bamalt
- Archer Daniels Midland Company
- Lemon Concentrate SL
The report covers a thorough analysis of:
- Natural Malt Sweetener Market Segments
- Natural Malt Sweetener Market Dynamics
- Natural Malt Sweetener Market Size
- Natural Malt Sweetener Demand and Supply
- Current Trends/Issues/Challenges on the Natural Malt Sweetener Market
- Competitive Situation and Emerging Market Players in Natural Malt Sweetener Market
- Technology related to production/processing of natural malt sweetener
- Value Chain Analysis of Natural Malt Sweetener Market
Regional analysis includes:
- North America (USA, Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, UK, France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East and Africa (GCC countries, Turkey, North Africa, South Africa)
Natural Malt Sweetener Subdivision
The natural malt sweetener market can be segmented on the basis of product type, end use, and sales channel.
On the basis of source, the natural malt sweetener market is segmented into:
- barely
- rice
- oats
- Other
On the basis of nature, the natural malt sweeteners market is segmented into:
- essential
- traditional
On the basis of form, the natural malt sweetener market is segmented into:
- Liquid
- powder
On the basis of end use, the FTIR gas analyzer market is segmented into:
- food processing
- bakery goods
- snack
- frozen dessert
- nutrition bar
- Dressing and Spreads
- clinical nutrition
- infant nutrition
- beverage processing
- carbonated drink
- energy drink
- Fruit drinks and juices
- Powdered drinks and mixes
- flavored water
- Others (RTD coffee, etc.)
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Report highlights:
- Detailed overview of the mother market
- Changing dynamics of the natural malt sweetener market in the industry
- In-depth market segmentation and analysis
- Historical, current and projected market size in terms of size and value
- Recent industry trends and developments in the Natural Malt Sweetener Market
- Competitive landscape of natural malt sweeteners market
- Strategies of key players and offerings
- Potential and niche sectors, geographic regions with promising growth
- A neutral perspective towards Natural Malt Sweetener Market Performance
- Essential Information for Natural Malt Sweeteners Market Participants to Maintain and Improve their Market Footprint
