Rising health consciousness among consumers, government initiatives, and demand for smart air purifiers are the leading factors driving the New Zealand air purifiers market during the projected period.
According to TechSci Research report, “New Zealand Air Purifiers Market – By Region, Competition Forecast & Opportunities, 2018-2028F,” the New Zealand Air Purifiers Market is expected to grow in the forecast period owing to increasing health consciousness, rising demand for smart air purifiers, and increasing product launches by air purifier companies.
The primary standard for air filtration is an air purifier with a HEPA filter. In one pass, HEPA filters can eliminate 99.9% of airborne pollutants, such as viruses, allergies, and PM2.5, which have been related to various ailments. The rising preference for air purifiers is majorly due to the various health benefits offered by such products, including decreasing diabetes risk, lowering blood pressure to a healthier level, alleviating asthma symptoms, reducing the risk of catching the virus, and decreasing inflammation, etc.
In New Zealand, the building code regulation changes have made it possible to build houses that are more tightly sealed and have higher insulation levels. As a result, less outdoor air infiltration occurs, and undesirable airborne particles accumulate, harming the air quality inside buildings. This further leads to mold development, an increase in dust levels, and unpleasant odors. Volatile organic compounds (VOCs), which originate from products such as paints, solvents, varnishes, and preservatives, are a concern in new buildings since they can accumulate in poorly ventilated spaces and constitute a health concern. Asbestos exposure can happen in older homes as the building degrades. Inhaled biological particles have serious side effects that can result in a variety of health problems. This may frequently result from materials deteriorating, which helps to cause SBS or sick building syndrome. Many individuals who are exposed to these poor indoor air quality settings frequently experience nebulous, subjective health problems that are challenging to identify. Air filtration and purification have been observed to be a solution to such situations. Since filtration enables the accumulation of particles in a filter and prevents their recirculation in occupied areas. The filter’s features determine the degree of filtration.
Moreover, the technological advancements in air purifiers are another essential component that significantly influences consumer interest in purchasing decisions across the air purification industry. For instance, some products offer smart features that can identify indoor air pollution at home through a phone app, making them more practical and user-friendly owing to top companies like Dyson and Xiaomi investing extensively in this industry. Therefore, market players focus on launching products to cater to consumer demand.
Furthermore, the demand for air purifiers in the commercial sector is increasing. Hospitals, workplaces, hotels, schools, theatres, malls, conference centers, and other leisure facilities are among the commercial settings where air purifiers are used. Hotels and restaurants use air purifiers with activated carbon and HEPA to remove smoke, odor, and airborne particles from the air, enhancing the quality of the air in the spaces. Additionally, due to air purifiers’ capacity to slow the transmission of infectious diseases, their demand has increased during the COVID-19 pandemic at numerous healthcare institutions worldwide.
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The New Zealand air purifiers market is segmented based on filter type, price segment, sales channel,region, and competitive landscape. The sales channel segment is divided into general trade and modern trade. The modern trade segment is gaining popularity. Also, several air purifier brands are expanding their online presence to enhance their consumer reach. Also, consumers opt to purchase through these platforms since they save time, offer convenience, and offer various discounts and other benefits. These factors are projected to fuel the market growth in the forecast period.
Key market players in the New Zealand air purifiers market include:
- Samsung Electronics New Zealand Limited
- Sharp Corporation
- Blueair AB
- Kogan.com Holdings Pty Ltd
- Mi Oceania Ltd
- Philips New Zealand Commercial Limited
- Dyson New Zealand Limited
- Daikin Air Conditioning New Zealand Ltd
- Breville New Zealand Limited
- Panasonic Asia Pacific Pte., Ltd
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“The air purifiers market in New Zealand has been observing significant growth over the past few years. Smart air purifiers offered in the market are expected to drive market growth at a higher rate during the forecast period. Also, government initiatives are further encouraging the population to purchase these products. Such factors are further anticipated to contribute to the growth of this market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
New Zealand Air Purifiers Market, By Filter Type (Pre-filter+ HEPA, Pre-filter + HEPA + AC, HEPA, Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc.)), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of air purifiers market in New Zealand and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in air purifiers market in New Zealand.
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