Rising pet adoption and increasing numbers of pet grooming salons are the leading factors expected to drive the New Zealand pet grooming products market during the forecast period.
According to TechSci Research report, “New Zealand Pet Grooming Products –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The New Zealand Pet Grooming Products Market is expected to have significant CAGR growth during the forecast period due to factors such as increasing popularity of pet parenting, rising health concerns, and easily availability of products. Additionally, variety of services for pet grooming, which further increase the market demand in the forecast period.
The market for pet grooming products is divided into several categories. Shampoo and conditioners dominate the market because they are primarily used by pet owners and meet the basic hygiene needs of companion animals. The fact that these grooming products are specially formulated for pet care, cleaning, conditioning, and deodorizing companion animals’ skin and hair. Medicated shampoos with specific formulations have also been developed by manufacturers to treat various skin-related problems and diseases in companion animals.
The most popular pets are cats and dogs, which have a hairy coat and frequently become dirty from outdoor activities, wandering, and laying on unclean surfaces. As a result, they are more vulnerable to illnesses and bacterial development brought on by flea and tick infestations. Pet shampoo and conditioner demand has been fueled by manufacturers’ provision of medicated, problem-specific products as well as rising pet care awareness, which further increases the demand for pet grooming products in the market.
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The demand for pet grooming products is rising as more people in the country adopt cats and dogs. The willingness is caused by the fact that most individuals view their pets as members of their families. Additionally, rising spending for pet grooming services and products because of the trend toward pet humanization is expected to continue to drive market growth during the forecast period.
However, these formulations contain chemicals and other ingredients that may cause allergies and skin reactions in pets, particularly dogs, cats, and small pets such as rabbits and hamsters. This is persuading pet parents to invest in organic shampoos, conditioners, and oils with clear labels and long-lasting ingredients.
Based on distribution channel, the pet grooming products market is divided into various categories such as grooming mall, specialty stores, supermarkets/hypermarkets, online and others. The online channel is expected to experience the fastest growth during the projected period, due to an increase in mobile pet grooming services. , It allows for product and price comparison, accommodates changing consumer purchasing preferences, and provides a wide range of products on a single platform with detailed descriptions such as specification, brand, and offers, among other things.
Furthermore, new product innovation and technology advances to satisfy consumer demand has given manufacturers and distributors options to create ever-more inventive items. For instance, in 2021, Austin and Kat launched two new functional meal toppers for dogs designed for joint support. The two popular recipes are Bakko’s Joint Support and Daily Joint Support. Bakko’s Joint Support formula contains adaptogens, which are plant-based ingredients with alleged health benefits for both humans and pets, which increase the market demand during the forecast period.
The Pet Grooming Products Market is segmented based on animals, product types, and distribution channel. Based on animals, the market is further divided into animals such as dog, cat, horse, and others (bird, reptiles, small mammals (rat & mice, mouse, rabbit, guinea pig) etc.). Based on product types, the market is segmented into shampoo & conditioners, clippers & scissors, brushes & combs blades, dental care tools, and others (dryers, knives, wipes, etc.). Based on distribution channels, the market is split into groomers mall, supermarket, e-commerce others (retail & pharmacy etc.).
Key market players in the New Zealand pet grooming products Market include:
- Ebos Group Ltd
- Blackmores Group
- ZETA Group (NZ) Ltd
- Ashley & Co Limited
- Spectrum Brands Holdings, Inc.
- The Hounds Coat Limited
- AllGroom
- MJ’s New Zealand Limited
- The Pet Brands Company
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“Product development is a prominent trend that is anticipated to have an impact on the growth of pet grooming products over the anticipated periods, which includes growing adoption of pet, influence by pet shows, increasing knowledge of the importance of routine pet washing and grooming to prevent allergies and illnesses, increasing promotional and marketing strategies, availability of products in the market and meet the demand of the consumer as well as the growing popularity of online purchasing, is expected to boost the industry growth in the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
New Zealand Pet Grooming Products Market, By Animals (Dog, Cat, Horse, and Others (Bird, Reptiles, Small Mammals (Rat & Mice, Mouse, Rabbit, Guinea Pig) etc.), By Product Types (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Dental Care Tools, and Others (Dryers, Knives, Wipes, etc.), By Distribution Channels (Groomers Mall, Supermarket, E-Commerce Others (Retail & Pharmacy etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential pet grooming products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in pet grooming products market New Zealand.
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