Overview of the North America Bike Sharing Market
The North America Bike Sharing Market, valued at USD 415.00 million in 2023, is projected to grow at a CAGR of 5.33%, reaching nearly USD 596.91 million by 2030. Bike sharing systems offer urban residents accessible shared bicycles, facilitating first- and last-mile connections to public transportation and providing a sustainable option for short-distance travel. Users typically need to join a bike sharing organization, with most systems charging membership and usage fees. However, some community-based initiatives offer free access.
North America accounted for 11% of the global bike sharing market in 2023, reflecting a significant opportunity for growth. The rapid proliferation of IT-based bike sharing systems over the past five years has been a key driver of market expansion, particularly in the United States, Canada, and Mexico.
Market Dynamics
The North American bike sharing market operates on a model that allows both one-way and round-trip journeys, with bicycles available on demand at various docking stations. This flexibility encourages users to combine bike sharing with other forms of public transit for efficient local travel.
From 2016 to December 2021, North America saw a remarkable growth in IT-based bike sharing programs, with 42 new launches in the United States, 7 in Canada, and 5 in Mexico. However, three programs temporarily suspended operations during the 2021 season. As of the 2021 season, the U.S. had 22 operational IT-based bike sharing systems with approximately 884,442 users and 7,549 bicycles. Canada hosted four systems with more than 197,419 users and 6,115 bicycles, while Mexico had two systems with 71,611 users and 3,680 bicycles.
The casual user segment accounted for 85.5% of the North America Bike Sharing Market in 2020, highlighting a trend toward more accessible options for infrequent riders.
Market Segmentation
By Bike Type
- E-bikes
- Conventional bikes
By Model
- Free-floating
- Peer-to-peer (P2P)
- Station-based
By Sharing System
- Dockless
- Docked
- Hybrid
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Regional Insights
The operating revenue of North American bike sharing systems primarily stems from advertising, sponsorships, membership fees, and usage fees. In 2023, a daily membership pass in the U.S. averaged about USD 6.75, while in Canada it was USD 7.25. Annual memberships also varied by country, averaging USD 72 in the U.S. and USD 79 in Canada. In Mexico, the average annual membership was USD 24.
Cities are increasingly focusing on making bike sharing accessible to all income levels, with 24% of cities offering income-based discount programs. The growing demand for bike sharing solutions underscores the potential for expansion, particularly in underserved areas.
Key Players in the North America Bike Sharing Market
The competitive landscape includes several prominent players, each contributing to the market’s growth and innovation:
- Divvy
- Citi Bike
- Bixi
- Nice Ride
- Bluebikes
- Lime
- Jump Bikes
Conclusion
The North America Bike Sharing Market is poised for significant growth, driven by increasing urbanization, environmental consciousness, and technological advancements. As cities expand their bike sharing networks and develop inclusive programs, they will foster greater accessibility and utilization, ultimately enhancing urban mobility. The ongoing trends suggest a promising future for bike sharing as a viable transportation alternative across North America.
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024−2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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