North America Motorcycle Market Overview
The North America Motorcycle Market was valued at USD 17.43 billion in 2023 and is projected to grow at a CAGR of 1.19% during the forecast period from 2024 to 2030, reaching an estimated USD 18.94 billion by 2030. This market encompasses a diverse range of two- and three-wheeled motor vehicles, designed for various uses including commuting, sport, and long-distance travel.
Market Segmentation
The North American motorcycle market can be segmented based on product type, engine capacity, and geography:
- Motorcycle Type:
- Adventure
- Cruiser
- Mopeds
- Sports
- Standard
- Touring
- Engine Capacity:
- Up to 150 CC
- 151-300 CC
- 301-500 CC
- 501-800 CC
- 801-1000 CC (dominates with a 31% market share in 2023)
- 1001-1600 CC
- Above 1600 CC
- Geography:
- United States
- Canada
- Mexico
Market Dynamics
Drivers of Growth
- Technological Advancements: Innovations such as the Anti-Lock Braking System (ABS) and integration of hands-free and Bluetooth technology in helmets enhance safety and connectivity for riders, encouraging more sales.
- Rising Fuel Prices: With increasing gasoline prices, consumers are shifting towards motorcycles for their superior fuel efficiency compared to cars, making them a more economical choice for commuting.
- Urbanization: The growing urban population is driving demand for cost-effective transportation options, which motorcycles provide, especially for short-distance travel.
- Government Incentives: Initiatives such as the Clean Vehicle Rebate Project (CVRP) in the U.S. and similar programs in Canada are promoting electric motorcycles, offering rebates of up to USD 900 and USD 1524 respectively.
COVID-19 Impact
The COVID-19 pandemic had a significant negative impact on motorcycle sales in North America, particularly in the U.S. However, government support and the push for innovative technologies have facilitated a gradual recovery in the market.
Competitive Landscape
Key players in the North America motorcycle market include:
- Honda (Hamamatsu, Japan)
- Yamaha (Hamamatsu, Japan)
- Kawasaki (Hamamatsu, Japan)
- Suzuki (Hamamatsu, Japan)
- Harley-Davidson (Milwaukee, Wisconsin)
- Polaris Industries (Medina, MN)
- Zero Motorcycles (Scotts Valley, CA)
- MSI Defense Solutions (Mooresville, NC)
Market Analysis Tools
The report employs various analytical frameworks:
- Porter’s Five Forces Model: To evaluate competitive pressures within the market.
- PESTEL Analysis: To assess external factors influencing market dynamics, including political, economic, social, technological, environmental, and legal aspects.
Conclusion
The North America motorcycle market presents a landscape of growth driven by technological innovations, economic factors, and changing consumer preferences towards efficient and sustainable transportation. With ongoing government support and increasing urbanization, the market is poised for steady growth in the coming years. Understanding the market’s dynamics and competitive landscape is crucial for stakeholders looking to capitalize on emerging opportunities.
For further insights and to explore potential market opportunities, interested parties are encouraged to delve deeper into the detailed market report.
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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