Overview and Scope
Oats are cereal grains grown from seed that is used in food preparation. It is a whole grain food that is used as an ideal breakfast ingredient. Oats are nutrient-rich grains that contain a high concentration of soluble fiber and dense nutrients.
Sizing and Forecast
The oats market size has grown strongly in recent years. It will grow from $7.15 billion in 2023 to $7.7 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to changing dietary preferences, increased awareness about the health benefits, increasing demand for healthier and more convenient breakfast options, effective marketing campaigns and branding for creating awareness, convenience and time-efficiency option.
The oats market size is expected to see strong growth in the next few years. It will grow to $10.9 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing demand for oat-based products, growing demand for quick, convenient, and healthy breakfast options, consumer preferences and lifestyle, growing online retail channels and e-commerce platforms, growing awareness about the environmental benefits of oatmeal. Major trends in the forecast period include innovations and developments in oat-based products, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, clean labeling.
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Segmentation & Regional Insights
The oats market covered in this report is segmented –
1) By Type: Whole, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, Other Types
2) By Form: Flakes, Granules, Flour
3) By Application: Bakery Products, Animal Feeds, Food Ingredients, Health Care, Cosmetic Products, Other Applications
4) By Distribution Channel: Hypermarkets, Supermarkets, Specialty Retailers, Convenience Stores, Independent Retailers, Other Distribution Channels
Europe was the largest region in the oats market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oats market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
Rising popularity and preference for healthy meals are contributing to the growth of the oats market. Healthy eating has become the norm with most consumers demanding foods and beverages to meet progressively nuanced health and wellness, ethics, and sustainability criteria. Oatmeal is consumed widely as a healthy breakfast option owing to its health benefits and high nutritional value. Oatmeal offers several benefits including weight management, control blood sugar level, controls cholesterol level, and others. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, in 2022, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Therefore, the rising popularity and preference for healthy meals are expected to fuel the growth of the oats market in the coming years.
Key Industry Players
Major companies operating in the oats market include Blue Lake Milling Pty Ltd., Bob’s Red Mill Natural Foods Inc., Bloch & Guggenheimer, The Kellogg Company, Avena Foods Ltd., General Mills Inc., Grain Millers Inc., Quaker Oats Company, Nestlé SA, Nature’s Path Foods Inc., Morning Foods Ltd., Weetabix Ltd., Glanbia plc, PepsiCo Inc., Hain Celestial Group, Richardson International Ltd., Bagrry’s India Ltd., W Jordan Ltd., McCann’s Irish Oatmeal, Swedish Oat Fiber AB, Creafill Fibers Corp, Albert’s Organics Inc., Glebe Farm Foods Ltd., Ceres Organics Pvt Ltd., Nature’s Best Ltd., CanMar Grain Products Ltd., Arrowhead Mills Inc., ThinkThin LLC, Montana Gluten Free Processors LLC, Bakery On Main LLC
The oats market report table of contents includes:
1. Executive Summary
- Oats Market Characteristics
- Oats Market Trends And Strategies
- Oats Market – Macro Economic Scenario
- Global Oats Market Size and Growth
- Oats Market Segmentation
- Oats Market Regional And Country Analysis
……………..
- Key Mergers And Acquisitions In The Oats Market
- Oats Market Future Outlook and Potential Analysis
- Appendix
List Of Tables :
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Oats Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Oats Market, Segmentation By Form, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Oats Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
…………….
Table 75: Blue Lake Milling Pty Ltd. Financial Performance
Table 76: Bob’s Red Mill Natural Foods Inc. Financial Performance
Table 77: Bloch & Guggenheimer Financial Performance
Table 78: The Kellogg Company Financial Performance
Table 79: Avena Foods Ltd. Financial Performance
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