Online Event Ticketing Market Overview
The global online event ticketing market is on track for substantial growth, with the market size valued at USD 41.4 billion in 2023 and projected to reach USD 95.4 billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030. This growth is driven by the increasing popularity of online ticket sales for events, concerts, sports, and festivals, as well as the growing adoption of digital solutions for event management.
The convenience and accessibility offered by online ticketing platforms have become key drivers in the market. Consumers are increasingly preferring to purchase tickets via mobile apps and websites, minimizing wait times and improving user experiences. As a result, ticketing companies are integrating advanced technologies such as AI, machine learning, and blockchain to enhance security and provide personalized experiences for users.
Key Market Developments and Regional Insights
Southeast Asia: Vietnam, Thailand, and Singapore
In Southeast Asia, countries like Vietnam, Thailand, and Singapore are witnessing rapid digital adoption, driving the demand for online ticketing solutions. Companies like Tix.vn in Vietnam and Thailand’s Thai Ticket Major are leading the way in offering seamless online ticketing services for concerts, theater performances, and sports events. Singapore’s SISTIC has expanded its platform with mobile ticketing services, allowing easier access to a wide range of events.
With the region’s growing young population and increasing disposable income, the online event ticketing market in Southeast Asia is poised for expansion. Additionally, government initiatives promoting digital solutions are accelerating the growth of the online ticketing market in these countries.
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Japan and South Korea
Japan and South Korea have long been leaders in technological innovation, and their online event ticketing markets are no exception. In Japan, companies like e-plus and Ticket Pia dominate the market, integrating features like ticketless entry and mobile-based services for events. Similarly, South Korea has seen tremendous growth with platforms like Interpark and Yes24, which have revolutionized the ticketing experience for concertgoers and theater enthusiasts.
Both countries have witnessed a surge in demand for live-streamed and virtual events, further boosting the adoption of online event ticketing solutions.
Europe and the US
In Europe and the United States, major players such as Eventbrite, Ticketmaster, and See Tickets continue to innovate and expand their services. These companies are leveraging partnerships with large event organizers to enhance ticket distribution and introduce features such as dynamic pricing, personalized recommendations, and mobile ticketing options.
Europe’s diverse and vibrant event scene, along with a growing preference for online ticket purchases, is creating a fertile ground for growth in the market. The United States, with its extensive entertainment industry, remains one of the largest markets for online event ticketing, with significant growth in live sports and concert ticket sales.
Mergers, Acquisitions, and Key Developments
Recent Mergers and Acquisitions in the Online Event Ticketing Industry
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Eventbrite Acquires “Ticketea” – Eventbrite, one of the largest online ticketing platforms, recently acquired Ticketea, a Spanish event ticketing company. This acquisition enables Eventbrite to expand its presence in Europe and enhance its platform with new capabilities, including better localized services for event organizers in Spain and surrounding regions.
- Live Nation’s Acquisition of “Fever” – Live Nation, the parent company of Ticketmaster, acquired Fever, a global events discovery platform. This strategic move allows Live Nation to expand its ticketing and event services into new segments such as immersive experiences, live entertainment, and virtual events, which are rapidly growing in popularity.
- Ticketmaster’s Partnership with “SuperBowl LV” – Ticketmaster has formed a strategic partnership with the NFL to streamline ticket sales for SuperBowl LV. By utilizing its advanced technology, Ticketmaster can provide secure, digital-only tickets and personalized experiences for fans attending the event, marking a significant step in the evolution of the sports ticketing industry.
Key Market Trends
- Integration of Blockchain Technology – The integration of blockchain technology into online event ticketing platforms is improving security and reducing fraud. By using blockchain, ticketing platforms can ensure that tickets are traceable, verifiable, and cannot be replicated.
- Virtual Events and Hybrid Ticketing Solutions – With the rise of virtual events, platforms are offering hybrid ticketing solutions that cater to both in-person and virtual attendees. This flexibility is crucial as event organizers look to attract a global audience and cater to evolving consumer preferences.
- Mobile Ticketing and Contactless Solutions – The growing adoption of mobile ticketing has streamlined the event entry process, reducing the need for physical tickets and enhancing convenience for consumers. Contactless ticketing is also gaining traction due to its safety benefits, especially in the post-pandemic world.
Online Event Ticketing Market segmentation :
by Platform
Desktop
Mobile
Analysts divide the worldwide online event ticketing business into two divisions based on platform: desktop and mobile. By 2023, the mobile segment will dominate the online event ticketing market with a 60.8% revenue share and the greatest compound annual growth rate (CAGR) of 8.2% throughout the course of the forecast period. Due to the widespread use of high-speed 4G and 5G connections and the declining costs of internet bandwidth, mobile ticket purchases are becoming more and more popular. Bookings using mobile devices are seen by many users as being easier than the conventional computer-based method. In order to improve the mobile booking experience, software developers frequently update functionality and improve user interfaces. To cut down on paper waste, a lot of theaters and exhibitors are now taking m-tickets and e-tickets. Participants scan QR codes or barcodes on
by Event Type
Movies
Sports
Music & other Live shows
Sports, music, and film are among the event-type-based online event ticketing market sectors. With a substantial revenue of around 27 billion in 2023, the sports sector led the market and is anticipated to continue to do so for the duration of the forecast period. The need for online event ticketing in this sport sector is driven by the increased excitement for sporting events as well as a growing desire for unique and immersive experiences. Attending and supporting groups is something that enthusiasts are quite interested in. Additionally, the growth of the online event ticketing sports market has been greatly aided by technology advancements.
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Learn about the top players driving innovation in the Online Event Ticketing Market :
1. Razorgato (Greater Los Angeles Area, West Coast, Western US)
2. Live Nation Entertainment Inc. (Beverly Hills, California, U.S.)
3. Cinemark Holdings Inc. (Plano, TX)
4. Eventbrite (San Francisco , United States)
5. StubHub (New York, United States)
6. Tickpick (New York, United States)
7. EasyMovies (New York City, New York)
8. Fandango (Beverly Hills, California, U.S.)
9. AOL Inc. (New York, United States)
10. Atom Tickets LLC (Santa Monica, CA.)
11. Movietickets.com (Boca Raton, Florida, USA.)
12. Viagogo (UK)
13. Ticketek (Australia)
14. Eventim (Germany)
15. Big Cinemas
16. Vue Entertainment (London, England, United Kingdom)
17. BookMyShow.com (Gulmohar, Mumbai.)
18. Kyazoonga (Lodhi Road, Delhi)
19. Bigtree Entertainment Pvt Ltd (Mumbai)
20. Inox Leisure Ltd. (Mumbai)
21. Ticketplease (Mumbai, Maharashtra, India)
22. VOX Cinemas (Dubai, United Arab Emirates )
23. Ticketmaster Live Nation Entertainment Inc.
24. Mtime
Get answers to critical questions shaping the Online Event Ticketing Market
- What is Online Event Ticketing ?
- What is the growth rate of the Online Event Ticketing Market?
- Which are the factors expected to drive the Online Event Ticketing market growth?
- What is the CAGR at which the Online Event Ticketing market will grow during the forecast period?
- What are the different segments of the Online Event Ticketing Market?
- Which is the fastest growing region in the Online Event Ticketing market?
- What growth strategies are the players considering to increase their presence in Online Event Ticketing ?
- What are the upcoming opportunities and trends for the Online Event Ticketing Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Online Event Ticketing Market?
- Who are the leading companies and what are their portfolios in Online Event Ticketing Market?
- What segments are covered in the Online Event Ticketing Market?
- Who are the key players in the Online Event Ticketing market?
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Get a closer look at the game-changing products driving success :
- Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective
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