The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2033.
The Online Microtransaction Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Online Microtransaction Global Market Report 2024, The online microtransaction market size has grown rapidly in recent years. It will grow from $73.27 billion in 2023 to $80.88 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to gaming industry growth, digitalization of entertainment, free-to-play model adoption, virtual goods and cosmetics, mobile gaming proliferation.The online microtransaction market size is expected to see rapid growth in the next few years. It will grow to $121.18 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%.
The expansion of the gaming industry is expected to significantly drive the development of the online microtransaction market. Online microtransactions involve the use of real money to purchase in-game currency or virtual items, enhancing the gaming experience for players. According to a report by Ernst & Young Global Limited published in 2019, the global games market was projected to reach $196.0 billion by the end of 2022, with a compound annual growth rate (CAGR) of 10.0%. Additionally, data from the Entertainment Software Association in January 2022 revealed that total consumer spending on video games in the United States hit $60.4 billion in 2021, marking an 8% increase from the previous year. Content spending alone saw a 7% rise to $51.7 billion in 2021, while hardware sales increased by 14% to $6.1 billion. Spending on accessories also grew by 2% to $2.7 billion. These statistics underscore the substantial growth of the gaming and video gaming industry, which is expected to drive significant revenues for the online microtransaction market in the near future.
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The online microtransaction market covered in this report is segmented –
1) By Type: In-Game Curriencies, Random Chance Puchases, In-Game Items, Expiration
2) By Device: Mobile, Console, PC
3) By Model: Prepay Model, Postpay Model, Other Models
Top Major Players
Microsoft Corporation,
The Walt Disney Company,
Tencent Holdings Limited,
Sega Sammy Holdings Inc.,
Sony Interactive Entertainment LLC
The online microtransaction market report table of contents includes:
1. Executive Summary
- Online Microtransaction Market Characteristics
- Online Microtransaction Market Trends And Strategies
- Online Microtransaction Market – Macro Economic Scenario
- Global Online Microtransaction Market Size and Growth
- Online Microtransaction Market Segmentation
- Online Microtransaction Market Regional And Country Analysis
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- Key Mergers And Acquisitions In The Online Microtransaction Market
- Online Microtransaction Market Future Outlook and Potential Analysis
- Appendix
List Of Tables :
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Online Microtransaction Market, Segmentation By Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
……………
Table 74: Microsoft Corporation Financial Performance
Table 75: The Walt Disney Company Financial Performance
Table 76: Tencent Holdings Limited Financial Performance
Table 77: Sega Sammy Holdings Inc. Financial Performance
Table 78: Sony Interactive Entertainment LLC Financial Performance
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