Overview and Scope
Online survey tools refer to the software programs that enable the creation, administration, and interpretation of various survey types on the users’ own websites, emails, or hosted web pages that are specifically designed to collect feedback or data that provides actionable information through online feedback channels.
Sizing and Forecast
The online survey software market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.56 billion in 2024 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to early Internet adoption, cost efficiency, globalization, rise of e-commerce, data security improvements, mobile device proliferation.
The online survey software market size is expected to see rapid growth in the next few years. It will grow to $6.33 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increased data analytics focus, diversification of survey types, user-friendly interfaces, enhanced security measures. Major trends in the forecast period include rapid technological evolution, technological advancements, integration with other tools, mobile responsiveness and accessibility, advanced analytics and reporting.
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Segmentation & Regional Insights
The online survey software market covered in this report is segmented –
1) By Product: Individual Grade, Enterprise Grade
2) By Deployment: Cloud, On-Premise
3) By Organization Size: Small Scale Enterprises, Medium Sized Enterprises, Large Enterprises
4) By Pricing Model: One Time License, Annual Subscription , Monthly Subscription
5) By Application: Education , Public Sector, Automotive, Airline and Travel, BFSI, Retail, Medical, Media
North America was the largest region in the online survey software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online survey software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing penetration of the internet and its availability is driving the online survey software market. Increased internet penetration can lead to significant growth in important economic sectors such as education, healthcare, energy, and governance. Additionally, the number of surveys conducted via the internet has increased dramatically in the last ten years, owing to an increase in internet penetration and the relatively low cost of conducting web surveys in comparison to other methods. For instance, in 2021, according to the ITU, approximately 4.9 billion people or 63% of the world’s population are using the Internet 2021. This represents a 17% increase since 2019, with 782 million people estimated to have gone online during that time. However, 2.9 billion people remain unconnected. Therefore, an increase in penetration of the internet and its availability is expected to boost the utilization of online survey software during the forecast period.
Key Industry Players
Major companies operating in the online survey software market report are Google LLC, Qualtrics, Zoho Corporation Pvt Ltd., SVMK Inc. (SurveyMonkey), Confirmit AS, Automattic (CrowdSignal), QuestionPro, Typeform S.L., Formstack LLC, SurveySparrow Inc., Alchemer (SurveyGizmo), Rybbon Inc., Qualaroo Inc., Questionnaire, Voxco Insights Platform, Snap Surveys Ltd., SoGoSurvey Inc., Formsite LLC, QuickTapSurvey, AskNicely, Checkbox Survey Inc., SurveyMethods, SurveyNuts, Novi Systems Inc. (Novi Survey), Feedbackify Ltd., Enalyzer, Dobility Inc. (SurveyCTO), Pollfish, Survey Anyplace, SurveyLegend AB, Qwary, Responster, Obsurvey Ltd., WorldAPP
The online survey software market report table of contents includes:
1. Executive Summary
2. Online Survey Software Market Characteristics
3. Online Survey Software Market Trends And Strategies
4. Online Survey Software Market – Macro Economic Scenario
5. Global Online Survey Software Market Size and Growth
………………..
32. Global Online Survey Software Market Competitive Benchmarking
33. Global Online Survey Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Online Survey Software Market
35. Online Survey Software Market Future Outlook and Potential Analysis
36. Appendix
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