Overview and Scope
Orange juice is a fruit liquid extracted from the interior of an orange after it has been squeezed, pressed, or crushed, and it is abundant in vitamins, minerals, and antioxidants. It is a healthy beverage that helps improve immunity and promotes bone formation, gum health, and wound healing.
Sizing and Forecast
The orange juice market size has grown strongly in recent years. It will grow from $4.92 billion in 2023 to $5.21 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to discovery of vitamin c, innovation in packaging technology, rise of breakfast culture, health consciousness and wellness trend, rise of convenience food.
The orange juice market size is expected to see strong growth in the next few years. It will grow to $6.59 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to health and wellness trends, premium and organic segments, innovative blends and flavors, sustainability and eco-friendly packaging, diversification of distribution channels. Major trends in the forecast period include sugar reduction and low-calorie variants, clean label and natural ingredients, focus on immune health, diy and home juicing culture, regional and exotic fruit blends.
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Segmentation & Regional Insights
The orange juice market covered in this report is segmented –
1) By Product Type: Frozen Concentrated Orange Juice, Not From Concentrate, Canned Orange Juice, Fresh-Squeezed Orange juice, Dehydrated Orange Juice, Other Product Types
2) By Category: Organic, Conventional
3) By Packaging: Cartons, Polypropylene (PP) Material Bottle, Metal Can, Other Packagings
4) By Distribution Channel: Food and Beverage Industry, Food Service Provider, Supermarkets And Hypermarkets, Convenience stores, Specialty food stores, Online retail
North America was the dominate region in the orange juice market in 2023. The regions covered in the orange juice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Increasing health consciousness among consumers is expected to propel the growth of the orange juice market going forward. A health-conscious person is actively concerned about their health and makes deliberate choices to enhance and preserve it by prioritizing their physical, mental, and emotional health. Health-conscious individuals use a healthy beverage with a high concentration of vitamins C, antioxidants, potassium citrate, and other minerals that boost immunological function, promote health, and offer a nutritious choice for a well-balanced diet. For instance, according to the Food and Health Survey 2022 among 1,005 Americans aged 18 to 80, published by the International Food Information Council, a US-based non-governmental organization to support the food, beverage, and agricultural industries, approximately 52% of Americans followed a diet or eating pattern in the previous year, a significant rise from last year (39% in 2021, 43% in 2020), which is unrelated to the two new options this year, mindful eating and intuitive eating. Therefore, the increasing health consciousness among consumers drives the orange juice market.
Key Industry Players
Major companies operating in the orange juice market report are Trader Joe’s, Dole Plc., J.M. Smucker Company, Whole Foods, Ocean Spray, Minute Maid, Welch Foods Inc., Bolthouse Farms, Tree Top Inc., Odwalla Inc., Sunny Delight Beverages Co., Naked Juice, Langer Juice Company, Vita Coco, Natalie’s Orchid Island Juice Company, Martinelli’s, Evolution Fresh, Tropicana Products, Santa Cruz Organic, Florida’s Natural Growers, Simply Beverages, Lakewood Organic, Biotta, Uncle Matt’s Organic, Purity Organic LLC, Hawaiian Punch, Bluebird Orange Juice.
The orange juice market report table of contents includes:
1 Executive Summary
2 Table Of Contents
3 List Of Tables
4 List Of Figures
5 Report Structure
…
21 Competitive Dashboard
22 Key Mergers And Acquisitions
23 Opportunities And Strategies
24 Orange Juice Market, Conclusions And Recommendations
25 Appendix
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