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The Out-of-Home Advertising Global Market Report 2021-31 by The Business Research Company describes and explains the global out-of-home advertising market and covers 2016 to 2021, termed the historic period, and 2022 to 2026, termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The Out-of-Home Advertising Global Market Report 2022 covers out-of-home advertising market drivers, out-of-home advertising market trends, out-of-home advertising market segments, out-of-home advertising market growth rate, out-of-home advertising market major players, and out-of-home advertising market size.
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The out-of-home advertising market report provides in-depth analysis of the impact of COVID-19 on the global out-of-home advertising industry along with revised market numbers due to the effects of the coronavirus and the expected out-of-home advertising market growth numbers for 2022-2031.
The global ooh (out-of-home advertising) market grew from $25.61 billion in 2021 to $27.92 billion in 2022 at a compound annual growth rate (CAGR) of 9.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The ooh (out-of-home advertising) market is expected to grow to $34.6 billion in 2026 at a CAGR of 5.5%.
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Out-of-Home Advertising Global Market Report 2022 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
TBRC’s report covers the out-of-home advertising market segments-
1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Others
2) By Platform : Static, Digital
3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Others
Top 5 Major Key Players Are:
Daktronics Inc
JCDecaux SA
Lamar Advertising Co
OUTFRONT Media, Inc
Ströer SE & Co.
Table Of Contents
1. Executive Summary
2. Out-of-Home Advertising Market Characteristics
3. Out-of-Home Advertising Market Trends And Strategies
4. Out-of-Home Advertising Market – Macro Economic Scenario
5. Out-of-Home Advertising Market Size And Growth
……
26. Africa Out-of-Home Advertising Market
27. Out-of-Home Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Out-of-Home Advertising Market
29. Out-of-Home Advertising Market Future Outlook and Potential Analysis
30. Appendix
List Of Tables
Table 1: Global Historic Market Growth, 2016-2021, $ Billion
Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
Table 3: Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Table 4: Global Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Table 5: Global Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
…….
Table 46: Daktronics Inc. Financial Performance
Table 47: JCDecaux SA Financial Performance
Table 48: Lamar Advertising Co. Financial Performance
Table 49: OUTFRONT Media, Inc. Financial Performance
Table 50: Ströer SE & Co. KGaA Financial Performance
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