The Business Research Company’s Out Of Home Advertising Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Out Of Home Advertising Global Market Report 2023 evaluates out of home advertising market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global out of home advertising market is expected to grow from $37,602.5 million in 2026. The global out-of-home advertising market size is expected to reach $47,100.5 million in 2031, at a CAGR of 4.6%.
The adoption of programmatic digital display advertisements will drive the growth of the OOH advertising market in the forecast period. Programmatic display advertising involves automated real-time bidding on display ad inventory for the chance to show an ad to a particular client type in a particular situation. In 2022, eMarketer, a valuable resource that helps us navigate our customers’ changing landscape predicted that a shade more than 90% of digital display ad dollars will be transacted programmatically, with the dollar volume of programmatic display close to doubling the 2019 figure ($115 billion and $61 billion respectively). In January 2022, according to a study on the future of programmatic advertising, programmatic buying reached almost $455 billion in ad spend in 2021 with more and more advertisers looking to achieve better results. The future of programmatic advertising is exciting as the industry will continue to rise with an estimated ad spend expected to accelerate to nearly $524.31 billion in 2022. Thus, the adoption of programmatic digital display advertisements will drive the growth of the market.
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The out of home advertising market segments in the report are:
1) By Type: Billboard; Street Furniture; Transit; Other Types
2) By Platform: Static; Digital
3) By End User: Vehicle Industry; Food & Beverage Industry; Commercial And Personal Services; Consumer Goods; Health And Medical Industry And Others
The table of contents in TBRC’s out of home advertising market report includes:
1. Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
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26. Key Mergers And Acquisitions
27. Global Out-Of-Home Advertising Opportunities And Strategies
28. Out-of-Home Advertising Market, Conclusions And Recommendations
29. Appendix
30 Copyright and Disclaimer
Top Major Players:
- JCDecaux Group
- Clear Channel Outdoor Holdings
- Lamar Advertising Company
- OUTFRONT Media Inc
- Focus Media Information Technology
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