Parenting apps are mobile applications designed to support and assist parents in various aspects of raising their children. They are used for tracking developmental milestones and feeding schedules to providing expert advice and creating a community of fellow parents.
Sizing and Forecast
The parenting apps market size has grown rapidly in recent years. It will grow from $1.36 billion in 2023 to $1.53 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth in the historic period can be attributed to increased smartphone adoption, community building, educational emphasis, convenience and time management, health and safety concerns.
The parenting apps market size is expected to see rapid growth in the next few years. It will grow to $2.49 billion in 2028 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to customization and personalization, integration of ai and machine learning, iot and smart parenting devices, virtual support services, inclusive and diverse content, evolving privacy and security features. Major trends in the forecast period include digital content consumption, personalized content and recommendations, integration of wearable technology, remote learning and educational features, diversity and inclusivity.
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Segmentation & Regional Insights
The parenting apps market covered in this report is segmented –
1) By Type: Pregnancy Tracker Apps, Baby Tracker Apps, Co-parenting Apps, Baby Care Apps
2) By App Features: Nutrition Advice, Sleep Management, Developmental Milestones, Health Consult
3) By Distribution Channel: App Stores, Direct Download
4) By Application: Android System, IOS (iPhone Operating System) System
North America was the largest region in the parenting apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the parenting apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of smartphones is expected to propel the growth of the parenting apps market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality not previously present in phones, such as an operating system (OS), web browsing, and the ability to run software programs. Smartphones are used for accessing parenting apps, aiding parents with child development resources and tracking tools and streamlining their parenting journey. For instance, in November 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) own a smartphone. Therefore, the growing adoption of smartphones is driving the growth of the parenting apps market.
Key Industry Players
Major companies operating in the parenting apps market report are Alphabet Inc., Microsoft Corporation, AT&T Inc., Avast Software s.r.o., AO Kaspersky Lab, WebMD LLC., Babytree Inc., Family Zone Cyber Safety Ltd., Babycenter LLC, Ovuline Inc., WeParent, Bark Technologies Inc., The Bump, Custody X Change, OurFamilyWizard LLC, CPP Co-Parent Planner Inc., Mobicip LLC, AppClose Inc., Applied Life Private Limited, Babytime Inc., Blub Blub Inc., Peanut App Ltd., Seacloud Software LLC, Talking Parents, Kinedu Inc., Nighp Software LLC </b
The parenting apps market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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