Overview and Scope
Party product rental involves the temporary acquisition of various event-related items such as furniture, decorations, and equipment, typically facilitated by rental companies offering delivery, setup, and pickup services. Party product rental offers a convenient and cost-effective solution for individuals and organizations hosting events by providing temporary access to a wide range of items without the need for long-term ownership or storage.
Sizing and Forecast
The party product rental market size has grown rapidly in recent years. It will grow from $2.23 billion in 2023 to $2.5 billion in 2024 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to economic conditions, consumer spending patterns, seasonal demand fluctuations, technological advancements in rental systems, and competition intensity.
The party product rental market size is expected to see rapid growth in the next few years. It will grow to $3.96 billion in 2028 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to an increase in event hosting, cost-effectiveness, convenience, and variety; the growth of the event planning industry; urbanization and smaller living spaces; and customization and personalization trends. Major trends in the forecast period include party product rental, rental market expansion, sustainable party supplies, customization options, virtual party packages, eco-friendly rentals, DIY party kits, and themed party packages.
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Segmentation & Regional Insights
The party product rental market covered in this report is segmented –
1) By Type: Audiovisual, Beverage Servers, Cooking Equipment, Flooring And Staging, Lighting, Other Types
2) By Application: Corporate Functions, Family Events, Non Governmental Organization (NGOs)
3) By Customer: Individual Consumers, Event Planners, Corporate Clients, Government And Municipalities, Caterers And Catering Services
North America was the largest region in the party product rental market in 2023. The regions covered in the party product rental market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing volume of corporate conferences and events is expected to propel the growth of the party product rental market going forward. Corporate meetings and events are organized gatherings to facilitate networking, professional development, and knowledge exchange among employees, clients, or industry professionals. Corporate conferences and events are increasingly recognized as they facilitate networking, knowledge sharing, and professional development opportunities for businesses and individuals. Party product rental services at corporate meetings and events provide essential equipment and amenities such as audiovisual gear, furniture, and decor, ensuring seamless event execution and creating a conducive environment for networking and engagement. For instance, in September 2023, according to a survey of 500 professionals published by American Express Global Business Travel, a US-based travel management company, 67% of companies predict an increase in overall event spending in 2024, up from 65% in 2023. Additionally, 10% of these companies anticipate an increase in expenditure of 11% or more. Furthermore, 70% of respondents expect attendee numbers to return to 2019 levels by 2024, compared to 67% in 2023. The growing volume of corporate conferences and events is expected to propel the growth of the party product rental market.
Key Industry Players
Major companies operating in the party product rental market are CORT Party Rental, Chase Canopy Company Inc., Marquee Event Group, Bright Event Rentals LLC, The Party Rent Group, Broadway Party Rentals Inc, All Occasions Party Rental, Party Reflections Inc, Atlas Event Rental, Stuart Event Rentals, Big D Party Rentals, Event Source JBK Group Inc, Avalon Tent and Party Corp, A Classic Party Rental, Baker Party Rentals, Classic Party Rentals, J & J Tent And Party Rental, Cabaret Tent and Party Rental, AAA Party Rentals, Bethel Party Rentals, Pleasanton Rentals Inc, Ventura Rental Party & Events, Ultimate Events and Party Rentals, Diamond Event & Tent, Signature Party Rentals
The party product rental market report table of contents includes:
1. Executive Summary
2. Party Product Rental Market Characteristics
3. Party Product Rental Market Trends And Strategies
4. Party Product Rental Market – Macro Economic Scenario
5. Global Party Product Rental Market Size and Growth
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32. Global Party Product Rental Market Competitive Benchmarking
33. Global Party Product Rental Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Party Product Rental Market
35. Party Product Rental Market Future Outlook and Potential Analysis
36. Appendix
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