Pasta and Couscous Market Global Industry Trend Analysis and Forecast 2023 – 2032

Global Pasta and Couscous Market: Overview

A growing percentage of young customers who lead busy, fast-paced lives favour quick-to-prepare, inexpensive food options. Both pasta and couscous are versatile foods that are quick to prepare, handy, inexpensive, and come with health claims like being gluten-free and made from whole grains. In addition, pasta is a popular, convenient, and healthy food choice among families, particularly those with young children. Another significant driver anticipated to propel the expansion of the pasta segment over the projected period is the rising proportion of working women and younger populations with busy lives in Asia Pacific and the Middle East. These populations demand convenient and healthy meal options.

The middle-class lifestyle has recently greatly improved as a result of the rapid expansion of numerous economies. Additionally, the number of working family members is growing, and discretionary income is rising, which has changed how people consume food. Consumption of convenience foods is increasing, and in the years to come, this trend is projected to considerably fuel the growth of the pasta market. Wheat, barley, rice, maize, and other ingredients used to make pasta are widely produced over practically all of the world and are thus readily available. This element is having a favourable effect on the pasta market.

Consumer preferences are quickly shifting toward foods with a high protein content, are gluten-free, and have fewer calories as a result of rising obesity rates along with changing lifestyle and eating habits. In nations like the U.S., U.K., and Japan, there is a considerable rise in consumer demand for such healthy food options. Manufacturers are being compelled by the rising demand for value-added goods in numerous nations to offer nutritious pasta and other convenience foods. The market for pasta is experiencing strong growth as a result of the rising demand for it. The organised retail model accounts for a sizeable portion of the total earnings from pasta and couscous food items. Growing economies and the retail sector’s rapid expansion are expected to increase demand for pasta in emerging markets.

In 2016, the market for fresh/chilled food used in pasta and couscous was worth USD 2.5 billion. Over the projection period, the industry’s growth is anticipated to be significantly influenced by rising consumer demand for convenience foods. Consumption of foods that are high in nutrients and low in calories has increased as a result of consumers’ growing preference for convenient, organic, and healthy food options.

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Global Pasta and Couscous Market: Major Players
Valeo Foods
Git Food USA
Clextral
The Hain Celestial
Near East
Ebro Foods
Pastificio Antonio Pallante
US Durum

Global Pasta and Couscous Market: Types
Couscouss
Legume and Bean pastas

Global Pasta and Couscous Market: Applications
Supermarket/Hypermarket
Convenience Stores
Unorganized Small Stores
Others

A wheat flour, water, and occasionally egg mixture is used to make pasta, which is then extruded through a die to create a variety of forms. Semolina flour and water are combined to make couscous. It is often served with meat or vegetables and is steam-cooked. Products like Couscous and dried spaghetti have been available for a while. The first dry spaghetti was produced in Italy in the early 1800s, but it wasn’t until the last ten years or so that these foods began to gain appeal all over the world. Couscous is more of a traditional cuisine offered at special occasions and festivals, whereas dried pasta is mostly utilised as an instant food that can be enjoyed at any time of the day.

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲:
• The study was conducted using an objective combination of primary and secondary information including inputs and validations from real-time industry experts.
• The proprietary process culls out necessary data from internal databases developed over 15 years and updated accessing 10,000+ sources on daily basis including Industry associations, organizations, publications, trade, and other statistical sources.
• An in-depth product and revenue analysis are performed on top industry players along with their business and geography segmentation.
• Receive primary inputs from subject matter experts working across the value chain in various designations. We often use paid databases for any additional data requirements or validations.
• In-house experts utilizing sophisticated methods including data triangulation, will connect the dots and establish a clear picture of the current Market conditions, market size, and market shares.
• We study the value chain, parent and ancillary markets, technology trends, recent developments, and influencing factors to identify demand drivers/variables in the short, medium, and long term.

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𝐊𝐞𝐲 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐀𝐧𝐬𝐰𝐞𝐫𝐞𝐝 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:
• What is the current Market size at global, regional, and country levels?
• What is the market penetration by different types, Applications, processes/technologies, and distribution channels of the Market?
• How has the global Market developed in past years and how will it perform in the coming years?
• What is the impact of COVID-19, global inflation, Russia-Ukraine war on the Market forecast?
• How diversified is the Market and what are the new product launches, untapped geographies, recent developments, and investments?
• What are the potential regional Market to invest in?
• What is the high-performing type of products to focus on in the Market?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global Market and who are the key players?
• What is the degree of competition in the industry?
• What is the market structure/Market competitive Intelligence? Who are the key competitors to focus on and what are their strategies?