The key factors driving the period panties market are increasing consumer spending on personal hygiene products, growing number of awareness initiatives or campaigns regarding menstruation, and rising demand for menstruation underwear over sanitary napkins.
According to the TechSci Research report, “Period Panties Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global period panties market is expected to grow during the forecast period owing to the factors such as the growing number of working women across the world, and rising consumer awareness regarding personal hygiene.
Underwears designed specifically for women to wear during the menstrual cycle is known as “period panties.” These are designed to take the place of disposable items like tampons and pads. These may appear to be ordinary underwear, but they are built with layers and specific fabrics in the crotch area. Because they can be used again and again, one can wash them after each wear.
The absorbent fabric that makes up period panties can hold up to two tampons’ worth of flow. Along with a layer that is specifically made to stop leaks and stains, it also contains a moisture barrier to keep people comfortable. It is reusable, machine-washable underwear that soaks up menstrual blood and keeps clothing from getting soaked.
Several market participants are emphasizing their marketing initiatives to sell their products and increase brand awareness. For instance, Anigan Inc. offers hygienic care and informs all women about menstruation. Crowdsourcing as an alternative is also being used by a company named FLUX, to make money and sell its goods.
Poor management of menstrual hygiene can raise the chance of developing several illnesses, including bacterial vaginitis, RTIs, UTIs, and other illnesses. The demand for period panties has skyrocketed as individuals pay more and more attention to maintaining menstrual hygiene, lowering the risk of connected diseases.
Because period panties are so expensive, people hesitate to buy them. This factor tends to restrict market expansion. In addition, competitors like tampons and menstrual cups pose a threat to the global market for period panties. Most consumers have made an excellent adaptation and feel comfortable using conventional menstrual hygiene products, which limits the worldwide market growth for period panties.
Companies in this sector are heavily investing in the development of long-lasting, environmentally friendly, and reasonably priced products. The long-term period panties market has received attention as a result of the growing emphasis on managing menstrual hygiene. Menstruation is no longer taboo as more awareness campaigns and activities are launched, especially in many developing nations.
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The global period panties market is segmented based on product type, style, size, distribution channel, region, and competitive landscape.
Based on product type, the market is segmented into reusable and disposable. Among these, the reusable segment has a significant share in the market during the forecast period. Growing environmental awareness has generated demand for this market segment. They are easier to breathe and less prone to spread disease. Companies have included reusable menstrual products in their product lines to help them achieve their sustainability and environmental protection objectives.
Based on the style, the market is segmented into boy shorts, bikini, brief, and others. Among these, the bikini segment has a significant share in the market during the forecast period. The rise in popularity among the target market, rising demand for bikini period panties in developed nations, and improvements in fabric technology and garment design are all factors contributing to the segment’s expansion.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacy & drug stores, online, and non-retail. Among these, the online segment is the fastest-growing segment in the market during the forecast period. Due to a bigger distribution network and increased product availability, the market’s growth prospects are expected to be quite favorable as e-commerce platforms gain popularity.
Key market players operating in the period panties market include:
- Knix Wear, Inc.
- Thinx, Inc. (Kimberly-Clark)
- The Period Company
- FANNYPANTS LLC
- Panty Prop Inc (Ruby Love)
- Saalt, LLC
- Anigan Inc.
- Period Panteez
- Monthly Gift, Inc. (Dear Kate)
- WUKA ltd
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“The development of period panties manufacturing technology, an increase in period hygiene and management awareness, and environmental awareness are anticipated to fuel market revenue growth. Women commonly need to replace their pads or tampons due to heavy, occasionally difficult-to-control blood flow. It is quite challenging for them if they are in workplaces or adverse situations. Period panties are the safest choice for women who are menstruating or have menorrhagia.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Period Panties Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Reusable, Disposable), By Style (Boy Shorts, Bikini, Brief, and Others), By Size (Small, Medium, and Large), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacy & Drug Stores, Online and Non-Retail), By Region, By Company, has evaluated the future growth potential of period panties globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of period panties globally.
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