Overview and Scope
Personal care shower and bath refer to the activities that help in continence management and keep the body clean and healthy. Personal care shower and bath are used to maintain private hygiene and personal appearance.
Sizing and Forecast
The personal care shower and bath market size has grown strongly in recent years. It will grow from $58.93 billion in 2023 to $63.1 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to changing consumer lifestyles, rising awareness of health and wellness, product innovation and diversity, urbanization and busy lifestyles, social and cultural influences.
The personal care shower and bath market size is expected to see strong growth in the next few years. It will grow to $84.01 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to continued focus on health and wellbeing, environmental sustainability, demand for natural and organic ingredients, customization and personalization trends, e-commerce dominance. Major trends in the forecast period include clean beauty and free-from claims, introduction of multifunctional and time-saving products, heritage and traditional ingredients, rise of indie and niche brands.
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Segmentation & Regional Insights
The personal care shower and bath market covered in this report is segmented –
1) By Product Type: Shower Cream or Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, Other Product Types
2) By Form: Solid, Gel and Jellies, Liquid, Other forms
3) By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels
4) By End-Users: Men, Women
Asia-Pacific was the largest region in the personal care shower and bath market in 2023. The regions covered in the personal care shower and bath market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising demand for ayurvedic products is driving the growth of the personal care shower and bath market going forward. Ayurveda is a traditional Indian medicine system. Ayurvedic products are made using natural ingredients such as herbs and essential oils. These ayurvedic products are mostly used in personal care showers and baths to keep the body in good condition, and they are suitable for any skin type. For instance, in August 2023, according to the Saffron Media Pvt Ltd., an India-based media company, in the fiscal year 2022-23, the exports of Ayush and herbal products from India amounted to $628.5 million, surpassing the figure of $612.1 million recorded during the corresponding 12 months of the previous fiscal year. Therefore, the rising demand for ayurvedic products in healthcare is driving the growth of the personal care shower and bath market.
Key Industry Players
Major companies operating in the personal care shower and bath market report are Procter & Gamble Company, Unilever PLC, Johnson & Johnson Consumer Inc., L’Oréal S.A., Henkel AG & Co KGaA, Godrej Consumer Products Limited, Colgate-Palmolive, Reckitt Benckiser Group PLC, Estée Lauder Inc., Kao Corporation, Beiersdorf AG, ITC Limited, Amway, Shiseido, Natura & Co, Lion Corporation, Avon Beauty Products Pvt Ltd., L’Occitane en Provence, The Body Shop International Limited, GOJO Industries Inc., Crabtree & Evelyn, The Honest Company, Burt’s Bees, Dr. Bronner’s, Molton Brown, 3Lab Inc., Plum Island Soap Co, L’Artisan Parfumeur, The Face Shop, Method Products
The personal care shower and bath market report table of contents includes:
1. Executive Summary
2. Personal Care Shower And Bath Market Characteristics
3. Personal Care Shower And Bath Market Trends And Strategies
4. Personal Care Shower And Bath Market – Macro Economic Scenario
5. Global Personal Care Shower And Bath Market Size and Growth
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31. Personal Care Shower And Bath Market Other Major And Innovative Companies
32. Global Personal Care Shower And Bath Market Competitive Benchmarking
33. Global Personal Care Shower And Bath Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Personal Care Shower And Bath Market
35. Personal Care Shower And Bath Market Future Outlook and Potential Analysis
36.Appendix
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