Personal hygiene refers to the practices and habits individuals engage in to maintain cleanliness and promote health. These practices typically include bathing or showering regularly, brushing teeth, washing hands, grooming hair, and maintaining cleanliness of clothing and personal belongings.
Sizing and Forecast
The personal hygiene market size has grown steadily in recent years. It will grow from $579.57 billion in 2023 to $607.56 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to public health awareness, improved living standards, advertising and media influence, urbanization trends, product formulation and development.
The personal hygiene market size is expected to see steady growth in the next few years. It will grow to $725.30 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to global health concerns, e-commerce growth, innovation in sustainable products, aging population and health consciousness, and pandemic-induced hygiene practices. Major trends in the forecast period include customization and personalization, rise of clean and green products, technological integration, elevated e-commerce experience wellness and holistic approach.
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Segmentation & Regional Insights
The personal hygiene market covered in this report is segmented –
1) By Product: Soaps, Hand Sanitizers, Bath And Shower Products, Face Care Products, Other Products
2) By Gender: Unisex, Male, Female
3) By Distribution Channel: Online, Offline
Asia-Pacific was the largest region in the personal hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in e-commerce is expected to propel the growth of the personal hygiene market going forward. E-commerce, short for electronic commerce, refers to the selling and buying of goods or services over the Internet. E-commerce has experienced a significant rise due to advancements in technology that have made online shopping more convenient, secure, and accessible than ever before. It provides a convenient platform for consumers to access a wide range of personal hygiene products from the comfort of their homes. This convenience factor encourages more frequent purchases and allows individuals to maintain consistent hygiene practices without the hassle of visiting physical stores. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 climbed by 7.5% (or 1.4%), while overall retail sales rose by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the rise in e-commerce is driving the growth of the personal hygiene market.
Key Industry Players
Major companies operating in the personal hygiene market are Costco Wholesale Corporation, The Kroger Co., Johnson & Johnson Services Inc., Carrefour S.A., Procter & Gamble Limited, Unilever Plc, L’Oréal S.A., 3M Company, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group, Estée Lauder Companies Inc., Kao Corporation, B. Braun Melsungen AG, Amway Corporation, Beiersdorf AG, Shiseido Company Limited, Unicharm Corporation, Church & Dwight Co. Inc., Coty Inc., Mary Kay Inc., Avon Products Inc., Paul Hartmann AG, Croda International plc, Revlon Inc., Oriflame Cosmetics AG, Natura & Co Holding SA, L’Occitane en Provence, Vini Cosmetics Pvt. Ltd.
The personal hygiene market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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