Plant-Based Protein Supplements Market Overview
The Global Plant-Based Protein Supplements Market was valued at USD 6.11 billion in 2023 and is projected to reach USD 8.95 billion by 2030, growing at a CAGR of 5.6% during the forecast period. This robust growth is driven by a growing demand for vegan diets, rising health consciousness, and an increasing preference for plant-based products, particularly among millennials and health-conscious consumers.
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Market Drivers
1. The Rise of Vegan Diets
The global shift towards vegan diets is one of the most significant drivers of growth in the plant-based protein supplements market. As consumers adopt plant-based lifestyles for health, ethical, and environmental reasons, the demand for soy proteins and other plant-based protein sources continues to surge. Vegan diets are being recognized for their health benefits, including improved kidney function and lower blood sugar levels, fueling the demand for plant-based protein supplements worldwide.
2. Growing Health Consciousness
As concerns over obesity and related diseases grow, consumers are increasingly turning to low-fat and low-calorie diets, further propelling the demand for plant-based protein products. Plant-based protein supplements are popular due to their higher fiber content, antioxidants, and essential plant compounds, which support a healthy lifestyle.
3. The Popularity of Premium Brands
Consumers are also leaning toward premium brands offering plant-based supplements with functional benefits, such as improved digestion, energy, and recovery. This trend is contributing to the growth of the market, as consumers are willing to invest in high-quality, nutritious products that align with their health goals.
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Plant-Based Protein Supplements Market Regional Insights
1. North America: Market Leader
North America is projected to hold the largest share of the plant-based protein supplements market. The growing awareness of health and wellness, coupled with a preference for natural food products, is driving demand in this region. The United States is leading the charge, where plant-based proteins are increasingly popular among both the health-conscious and vegan populations.
2. Asia-Pacific: Highest CAGR
The Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period. With a rapidly growing middle class, increasing disposable incomes, and an expanding vegan population in countries like India, China, and Vietnam, this region is poised to become a major market for plant-based protein supplements. Additionally, urbanization and a shift towards healthier eating habits are contributing to this growth.
Key Market Developments
1. The Soy Segment Leading the Charge
Soy protein is expected to remain the dominant segment in the global market, driven by its widespread use in various forms such as protein isolates. The increasing demand for vegan diets has led to a higher consumption of soy-based protein supplements, which are valued for their high protein content and essential amino acids.
2. Protein Isolate Segment: The Popular Choice
The protein isolate segment, which held the largest revenue share in the past decade, continues to dominate the market due to the growing preference for low-fat and high-protein diets among consumers worldwide. Protein isolates, which are often found in powders and bars, are especially popular in the sports nutrition sector.
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Plant-Based Protein Supplements Market Segmentation
by Product
Protein Powder
Protein Bars
Ready-to-Drink (RTD)
Others
by Raw Material
Soy
Spirulina
Pumpkin Seed
Hemp
Rice
Pea
Others
by Distribution Channel
Supermarket
Online Stores
DTC
Others
by Form
Protein Isolate
Protein Concentrate
Textured Protein
by Application
Sports Nutrition
Additional Nutrition
Others
Plant-Based Protein Supplements Market Key Players
1. Archer Daniels Midland
2. Cargill, Incorporated
3. DuPont | Nutrition & Health
4. Kerry Group
5. The Scoular Company
6. Omega Protein Corporation
7. Roquette Frères
8. Axiom Foods, Inc.
9. Glanbia plc
10.Growing Naturals, LLC.
11.Manitoba Harvest Hemp Foods
12.Amway Corporation
13.AMCO Proteins
14.QuestNutrition
15.MusclePharm Corporation
16.NOW Foods
17.CytoSport, Inc
Key Players and Latest Market News
1. Archer Daniels Midland
Archer Daniels Midland (ADM) has been actively increasing its footprint in the plant-based protein market, focusing on soy and pea proteins. The company’s recent investments in new production facilities are set to meet the increasing demand for plant-based protein products globally.
2. DuPont | Nutrition & Health
DuPont continues to strengthen its position in the plant-based protein space, with a focus on soy, pea, and lentil proteins. The company’s innovation in protein isolates is fueling growth in both the sports nutrition and functional food sectors.
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Key questions answered in the Plant-Based Protein Supplements Market are:
- What is Plant-Based Protein Supplements?
- What is the growth rate of the Plant-Based Protein Supplements Market?
- What are the upcoming opportunities and trends for the Plant-Based Protein Supplements Market?
- What are the different segments of the Plant-Based Protein Supplements Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Plant-Based Protein Supplements Market?
- What segments are covered in the Plant-Based Protein Supplements Market?
- Which are the factors expected to drive the Plant-Based Protein Supplements Market growth?
- What is the CAGR at which the Plant-Based Protein Supplements market will grow during the forecast period?
Key Offerings:
- Past Market Size and Competitive Landscape
- Past Pricing and price curve by region
- Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
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