Rising disposable incomes, urbanization, and a preference for luxury drive the global plush blankets market from 2025 to 2029.
TechSci Research’s report, “Global Plush Blankets Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029,” the market reached USD 394.5 Million in 2023 and is projected to grow at a 6.1% CAGR during 2025-2029. Recent years have seen significant changes in the plush blankets market, influenced by consumer preferences, technological advancements, and industry innovations.
The plush blankets market experiences substantial growth due to increasing demand for comfort and luxury in home textiles. Plush blankets, valued for their softness, warmth, and aesthetic appeal, symbolize relaxation and personal comfort. Catering to diverse consumer preferences, the market offers options ranging from affordable and functional to premium and artisanal products.
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Consumer demand for comfort and luxury drives the Plush Blankets Market, as people seek cozy and inviting living spaces. Plush blankets enhance both comfort and aesthetics within homes, seen as personal sanctuaries. Material technology advancements shape the market, with manufacturers improving softness, durability, and functionality through innovative materials and processes. E-commerce expansion widens market access globally, offering a range of choices and intensifying competition. Sustainable materials gain traction, prompting manufacturers to adopt eco-friendly practices. Smart technology integration emerges as a significant trend, enhancing blanket functionality with temperature control and connectivity features. Brands can differentiate through innovative marketing and partnerships. The residential segment dominates, driven by upscale bedding demand. North America leads due to increased spending on residential renovations, encouraging high-quality bedding use.
Major companies operating in global Plush Blankets market are:
- Berkshire Blanket & Home Co.
- American Blanket Company
- FleecePro
- Sunbeam Products, Inc.
- ADORNit
- Plush Addict Ltd.
- Robert Kaufman Co., Inc.
- Shannon Fabrics Inc.
- Venus Group
- The Company Store
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“The Plush Blankets Market, influenced by consumer trends, technology, and challenges, requires adaptability from manufacturers and retailers to remain competitive. Sustainability and technological advancements are crucial for future growth, alongside a deep understanding of consumer preferences in home textiles.” – Karan Chechi, Research Director, TechSci Research.
“Global Plush Blankets Market – Industry Size, Share, Trends, Forecast (2019-2029), Segmented By Application, Distribution Channel, Region, and Competition, evaluates market potential, offering insights for investment decisions. The report highlights emerging trends, drivers, challenges, and opportunities.”
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