Overview and Scope
A pocket video camera typically refers to a small, portable device designed for capturing high-quality video footage on the go. These cameras are compact enough to fit in a pocket or bag, making them convenient for travel, events, and everyday use. They often offer features such as HD recording, image stabilization, and built-in Wi-Fi for easy sharing.
Sizing and Forecast
The pocket video camera market size has grown strongly in recent years. It will grow from $3.44 billion in 2023 to $3.62 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to social media trends, price reductions, the rise of vlogging, travel and adventure trends, and consumer electronics convergence.
The pocket video camera market size is expected to see strong growth in the next few years. It will grow to $4.45 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to AI (artificial intelligence) integration, AR/VR integration, 5G connectivity, environmental sustainability, health and fitness trends, remote work, and education. Major trends in the forecast period include remote work evolution, sustainability focus, digital health and wellness, e-commerce expansion, metaverse exploration.
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Segmentation & Regional Insights
The pocket video camera market covered in this report is segmented –
1) By Type: Normal Type, Moonlight Type, Star Type, Infrared Illumination Type
2) By Price Range: Premium, Mid-Size, Low Price Ranges
3) By Application: Commercial Areas, Consumer Segment, Other Applications
4) By Distribution Channel: Multi-Brand Store, Single-Brand Store, Online Store
North America was the largest region in the pocket video camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pocket video camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing utilization of social media is expected to propel the growth of the pocket video camera market going forward. Social media refers to online platforms and websites that allow users to create and share content, interact with others, and participate in virtual communities. Social media utilization is increasing due to factors such as growing internet access, the proliferation of smartphones, and the desire for connectivity. The rising use of social media leverages pocket video cameras for diverse content creation, live streaming, influencer marketing, community engagement, user-generated advertising, and trend participation. For instance, in March 2024, according to Made in CA, a Canada-based online magazine, 33.1 million Canadians used social media as of the beginning of 2023, and the majority of them had at least one account. In Canada, the penetration rate of social media is 91.3%, and the global penetration rate of social media is 59%. Therefore, the growing utilization of social media is driving the growth of the pocket video camera market.
Key Industry Players
Major companies operating in the pocket video camera market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Canon Inc., FUJIFILM Holdings Corporation, Garmin Ltd., Nikon Corporation, Eastman Kodak Company, GoPro Inc., Blackmagic Design Pty Ltd., HTC Corporation, SZ DJI Technology Co. Ltd., Vivitar Corporation, SJCAM Limited, Rylo Inc., Insta360, ThiEYE, AEE Technology Inc., Kinemax Technology Co. Ltd., Mokacam Technology Co. Ltd.
The pocket video camera market report table of contents includes:
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List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Pocket Video Camera Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Pocket Video Camera Market, Segmentation By Price Range, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Pocket Video Camera Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 75: Sony Corporation Financial Performance
Table 76: Panasonic Corporation Financial Performance
Table 77: Cisco Systems Inc. Financial Performance
Table 78: Canon Inc. Financial Performance
Table 79: FUJIFILM Holdings Corporation Financial Performance
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