Overview and Scope
Podcasting refers to an audio series program made available in digital format for download or stream over the Internet. Podcasting is an easy and freely accessible service for the users to experience many genres like news, education, health, fitness, comedy, and fiction as well as industry updates and breakdowns that can be downloaded or streamed through the internet.
Sizing and Forecast
The podcasting market size has grown exponentially in recent years. It will grow from $27.73 billion in 2024 to $36.67 billion in 2024 at a compound annual growth rate (CAGR) of 32.2%. The growth in the historic period can be attributed to rise of on-demand content, rise in internet penetration, growing popularity of audio-on-demand services, increased demand for personalized content, platform diversification.
The podcasting market size is expected to see exponential growth in the next few years. It will grow to $104.97 billion in 2028 at a compound annual growth rate (CAGR) of 30.1%. The growth in the forecast period can be attributed to growing adoption of voice assistants and smart speakers, increasing demand for niche content, growing popularity of branded podcasts, increasing adoption of programmatic advertising, increasing adoption of smartphones and other mobile devices. Major trends in the forecast period include advancements in podcasting technology, growing popularity of serialized storytelling, podcasting analytics and metrics, live podcasting events, short-form podcasts.
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Segmentation & Regional Insights
The podcasting market covered in this report is segmented –
1) By Genre: News And Politics, Society And Culture, Comedy, Sports, Other Genres
2) By Format: Interviews, Panels, Solo, Repurposed Content, Conversational
Top 5 Major Players:
- Amazon Inc.
- Apple Inc
- iHeartMedia Inc
- Megaphone LLC
- Pandora Media LLC
North America was the largest region in the podcasting market share in 2024. The regions covered in the podcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing penetration of the internet is significantly contributing to the growth of the podcasting market. Internet penetration is increasing due to various reasons such as improved access to mobiles/smartphones, the emergence of new communication over the internet, and others. During the COVID-19 pandemic, most of the people shifted online for online communications, entertainment, e-learning, podcasts, and other purposes as they were home due to lockdowns. The increasing penetration of the internet significantly creates demand for podcasting as it is part of online learning and entertainment. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, the increasing penetration of the internet will drive the growth of the podcasting market.
Key Industry Players
Major companies operating in the podcasting market report are Amazon Inc., Apple Inc., iHeartMedia Inc., Megaphone LLC, Pandora Media LLC, Resonate Recordings LLC, Lemonpie Inc., Kitcaster Inc., Podfly Productions LLC, Podigy LLC, Podsworth Media LLC, The Podcast Host Limited, Ad Results Media LLC, Authentic Inc., Audioboom Limited, Blubrry a service of Rawvoice Inc., Buzzsprout a product of Limelight Inc., Castos Inc., Chartable Inc., Liberated Syndication Inc., Omny Studio Inc., Podbean Inc., Simplecast Inc., SoundCloud Limited, Spreaker Inc., Stitcher Inc., Voxnest Inc., Wondery LLC, Anchor Inc., Gimlet Media LLC, Radiotopia Inc., Earwolf LLC, Crooked Media Inc., Parcast LLC, Public Radio Exchange Inc.
The podcasting market report table of contents includes:
1. Executive Summary
2. Podcasting Market Characteristics
3. Podcasting Market Trends And Strategies
4. Podcasting Market – Macro Economic Scenario
5. Global Podcasting Market Size and Growth
……
31. Global Podcasting Market Competitive Benchmarking
32. Global Podcasting Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Podcasting Market
34. Podcasting Market Future Outlook and Potential Analysis
35. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Podcasting Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Podcasting Market, Segmentation By Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Podcasting Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 51: Amazon Inc. Financial Performance
Table 52: Apple Inc. Financial Performance
Table 53: iHeartMedia Inc. Financial Performance
Table 54: Megaphone LLC Financial Performance
Table 55: Pandora Media LLC Financial Performance
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