Point of sale displays refers to a form of printed promotional material installed by retailers at or around the point of sale. The point of sale (POS) display is used as a sales promotion tool which is placed next to the merchandise it is promoting. It provides customers a visual representation of items and aid in their realization.
Sizing and Forecast
The point of sale display market size has grown strongly in recent years. It will grow from $11.67 billion in 2023 to $12.64 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to retail merchandising strategies, product launches and promotions, influence on consumer behavior, inventory management, brand visibility.
The point of sale display market size is expected to see strong growth in the next few years. It will grow to $17.29 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to sustainability concerns, e-commerce integration, regulatory compliance, dynamic supply chains, globalization of retail, visual merchandising evolution. Major trends in the forecast period include digital signage solutions, customization for targeted marketing, advanced analytics and data insight, touchscreen technologies, mobile point of sale (mPOS) systems.
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Segmentation & Regional Insights
The point of sale display market covered in this report is segmented –
1) By Type: Flour Displays, Freestanding Displays, Countertop Displays, Other Types
2) By Application: Mobile POS, Fixed POS
3) By End-User: Restaurants, Retail, Healthcare, Warehouse, Entertainment, Hospitality, Other End-User
North America was the largest region in the point of sale display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of sale display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in the expansion of retail chains is expected to propel the growth of the point of sales display market going forward. Retail chains refer to a range of retail outlets, which share a brand and central management, usually with standardized business practices. Point of sale displays helps retail chains by provoking impulse purchases from customers. For instance, according to India Brand Equity Foundation, an Indian Government export promotion agency, India’s retail sector is expected to touch $1.5 trillion by 2030 from $0.8 trillion in 2020. Therefore, the increasing expansion of retail chains is driving the point of sales display market.
Key Industry Players
Major companies operating in the point of sale display market report are WestRock Company, Smurfit Kappa Group plc, DS Smith Plc, Pratt Industries Inc., INDEVCO Group, Menasha Packaging Company LLC, MBC Signs, Great Northern Corporation, The Royal Group, InnoMark Communications, Rapid Displays Inc., Bay Cities Inc., United Displaycraft, Wright Global Graphics, Creative Displays Now, Vanguard Protex Global Ltd., Easternpak Ltd., Interstate Display & Packaging Inc., Retail Resource Group LLC, Southern Imperial, Unipak Inc., Excel Display & Packaging, Stirling Promotions, Clear Packaging Inc., ColorPoint International LLC, Popco Inc., RICH LTD., Product Display Solutions, Northern Products Incorporated, Marvolus Manufacturing
The point of sale display market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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