The increasing prominence of portable blenders, the higher preference of people towards using small appliances for cooking and health and wellness, and raising awareness of the health-conscious population, are driving the global portable blenders market during the projected period.
According to TechSci Research report, “Portable Blenders Market–Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” The global portable blenders market is expected to grow during the forecast period. The demand for personal portable blenders with little storage space is rising as co-living trends with shared common and cooking facilities become more popular.
The demand for personal portable blenders is rising due its ease of use and cooking facilities are becoming more popular. Other growth-promoting aspects include a variety of product developments, such as the introduction of LED light variations with attractive designs. In keeping with this, intensive marketing campaigns by product makers through online retail channels also help the industry expand. The market is expected to be driven by other reasons in the coming years, including consumers’ expanding spending power and their growing preference for portable kitchen appliances.
Some of the significant advances in the technology of potable blenders include the low wattage and voltage of portable blenders with large recharge capacities and longer run times. Small cordless mini blenders for health-conscious have set the trend in the global market.
Further, compact blenders are also used to prepare small amounts of baby food, smoothies, juices, and many other things, driving the demand for portable blenders across the globe. The market for portable blenders is increasing due to their ease of use and global demographic changes, including the growing elderly population. As leading companies incorporate advanced technologies into portable blenders, home appliances are becoming smarter today.
The plastic material segment holds the largest market share based on the material. Plastic-made portable blenders are the most convenient option for consumers for traveling purposes. This device makes it easier to consume a nutritious smoothie or a drinkable weight reduction supplement in a gym, during outside workouts, or at a desk at work because it is both lightweight and durable. Because these goods are at risk of breaking when dropped, consumers are more likely to prefer durable products, making portable plastic blenders a top-rated product. Shark Ninja Operating LLC, for instance, sells the Ninja Personal Blender, which has four-sided polycarbonate covers for increased durability. Also, the demand for glass is anticipated to grow significantly during the forecast period. Due to its benefits, such as scratch resistance, no effect on the food, flawless transparency, environment-friendliness, recyclable, and non-food absorption, glass has become a popular material for portable blenders.
Based on the capacity , the medium segment dominates as it provides the capacity that can be sufficient for an individual.
Based on the price range, the medium segment gained a significant global market share and is expected to maintain it during the forecast period. The segment’s rise is due to the high usage of small domestic appliances among consumers worldwide, as the pricing was economical, and the availability of these products is high.
North America held the largest share of the portable blenders market. The region’s population is moving more firmly toward adopting a healthy diet and increasing its consumption of nutritious foods, which has increased the demand for portable blenders. For instance, 45 million adults in the US. had gym memberships as of 2019. Consumers in this region are interested in convenient shopping, good diets, transparent food production, and food safety. Considering the expanding trend, many producers have begun redefining products and appliances to meet the demand for quick and healthier eating options from health-conscious consumers.
Additionally, Asia Pacific is expected to witness the fastest growth during the forecast period. China, India, Japan, South Korea, Hong Kong, Singapore, are the major markets that will provide the product with significant growth potential in the upcoming years. Because of the rising personal disposable income that has increased consumers’ purchasing power and the rising standard of living among those in Asia Pacific, the demand is anticipated to increase.
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Global Portable Blenders is segmented based on material, capacity, price range, distribution channel, region, and competitional landscape. Based on material, the market is further fragmented into glass, plastic. Based on capacity, the market is further fragmented into low, medium, high. Based on price range, the market is further fragmented into low, medium, high. Based on the distribution channel the market is segmented into supermarkets/hypermarkets, multi-branded stores, online, and others (convenience stores, direct sales, etc.)..
Key market players in the global portable blenders market include:
- Cuisinart Corporation (Cuisinart)
- HK ULIKE Trade Co., Ltd. (Pop Babies)
- TOPQSC
- Sunbeam Products, Inc. (Oster)
- Guangdong Deqi Electrical Appliances Industrial Co., Ltd (BILACA)
- Hamilton Beach Brands, Inc.
- BHRS Group (Large Appliances) (Keyton)
- Little bees
- Blendjet Inc.
- Caliber Brands, India. (NutriBullet)
Cuisinart is an American home appliance brand operated by Conair Corporation which was established in 1971 by Carl Sontheimer with the goal of supplying an electrical food processor to the U.S. market. They offer a various range of appliances and cookware that are reasonable to buy, and they also focus on creating appliances that are easy to use for people with impaired vision or mobility.
Pop Babies is a collaboration of US designers and a Chinese manufacturer with 30 years of experience and created these adorable portable blenders using their experiences. They became the first amazon vendor of a portable blender. The company offers protein shakers and portable blenders.
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“The market for portable blenders is rising due to the number of health-conscious enthusiasts who prefer to drink smoothies, juices, shakes etc., to keep themselves healthy. By developing numerous types of portable blenders with varied extra functions, online or internet-based retail channels are also contributing to the market development of portable blenders. Other reasons driving the need for portable blenders in the global market are their affordability to buy, high charging limits, longer run times, and reduced energy consumption due to their low wattage and voltage,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Portable Blenders Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F, Segmented By Material (Glass, Plastic), By Capacity (Low, Medium High), By Price Range (Low, Medium, High), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others (Convenience Stores, Direct Sales, etc.)), By Region,”, has evaluated the future growth potential of global portable blenders market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global portable blenders market.
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