The Postnatal Health Supplement Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Postnatal Health Supplement Global Market Report 2024, The postnatal health supplement market size has grown strongly in recent years. It will grow from $1.26 billion in 2023 to $1.36 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to the increasing prevalence of postpartum depression and mood disorders, rising nutrient deficiencies during pregnancy and breastfeeding, increasing awareness and demand for postnatal care, rising sales of postnatal health supplements, and increase in the consumption of soft gels and pills.
The postnatal health supplement market size is expected to see strong growth in the next few years. It will grow to $1.87 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to the increasing prevalence of postpartum mental health issues, growing awareness, and adoption of preventive healthcare, expansion of e-commerce and online sales channels, increasing healthcare expenditure, and increasing investment costs for manufacturers. Major trends in the forecast period include growing demand for organic and natural products, growing demand for personalized nutrition, demand for clean label products, demand for easy-to-use formats, and evidence-based ingredients.
The increasing prevalence of postnatal depression is expected to propel the growth of postnatal health supplements going forward. Postnatal depression is a mental condition that affects women after childbirth and is marked by intense sadness, worry, and weariness, which may hamper a mother’s capacity to care for herself or her baby. The increase in postnatal depression is due to societal and lifestyle factors, physiological changes, and a history of mental health issues. Postnatal health supplements offer nutrients necessary for healing and mood stability, which can help replenish depleted stores, enhance consumer confidence, and promote overall well-being. For instance, in May 2024, according to a report by the National Health Service (NHS), a UK-based government department, more than 57,000 new and expectant mothers received professional treatment for postnatal depression in 2023, an increase of 19.3% from 2022. Therefore, the increasing prevalence of postnatal depression is driving the growth of the postnatal health supplement market.
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The postnatal health supplement market covered in this report is segmented –
1) By Product Type: Vitamins And Minerals, Herbal Supplements, Proteins, Omega-3, Probiotics, Other Product Types
2) By Form: Capsules Or Tablets, Soft Gels, Liquid, Powder, Other Forms
3) By Sales Channel: Online Sales Channel, Direct Sales Channel, Pharmacies Or Drug Stores, Other Sales Channels
4) By Application: General Well-Being And Lactation Support, Weight Management, Immune And Digestive Health, Bone And Joint Health, Heart Health, Eye Health, Other Applications
Major companies operating in the postnatal health supplement market are focusing on developing innovative products, such as postpartum hair nutraceuticals, to deal with the frequent hair thinning and loss women face after giving birth. Postpartum hair nutraceuticals are dietary supplements formulated to support hair health in women post-childbirth, with vitamins, minerals, and amino acids to promote hair growth, strengthen follicles, and reduce postpartum hair loss due to hormonal changes. For instance, in June 2021, Nutrafol, a US-based company, launched Nutrafol Postpartum. It is the first nutraceutical supplement designed by an obstetrician or gynecologist that addresses the underlying causes of postpartum hair loss in women. It contains Nutrafol’s unique Synergen Recovery Complex, an innovative combination of clinically proven natural components. It is breastfeeding-friendly, works well with most prenatal supplements and multivitamins, and can be used shortly after birth. It uses natural, bio-optimized, standardized components to help women overcome postpartum shedding and promote overall healing for healthier hair growth.
The postnatal health supplement market report table of contents includes:
1. Executive Summary
2. Postnatal Health Supplement Market Characteristics
3. Postnatal Health Supplement Market Trends And Strategies
4. Postnatal Health Supplement Market – Macro Economic Scenario
5. Global Postnatal Health Supplement Market Size and Growth
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32. Global Postnatal Health Supplement Market Competitive Benchmarking
33. Global Postnatal Health Supplement Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Postnatal Health Supplement Market
35. Postnatal Health Supplement Market Future Outlook and Potential Analysis
36. Appendix
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