Potato Starch Market Overview:
Potato starch is a type of starch made from potatoes. Leucoplasts starch grains are found in the cells of potato root tubers. The potatoes are crushed to extract the starch, and the starch grains are liberated from the destroyed cells. After that, the arrowroot is eroded and dried to precipitate. Potato starch is refined starch with little protein or fat in it. This gives the powder a bright white colour, and the cooked starch has a neutral flavour, good clarity, high binding strength, lengthy texture, and no inclination to foam or yellow the solution. Potato Starch Market report is studied using the segment analysis on the basis of nature, end-user and region.
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The market’s expansion is being hampered by the health risks associated with carbohydrate consumption:
The growing awareness among consumers regarding health risks caused by excessive carbohydrate consumption acts as a major restrain for the growth of this market. People are shifting their low carb diets to reduce the risk of lifestyle-related health conditions such as obesity, cardiovascular disease and diabetes. Potato starch is high in carbs and low in lipids, which are the opposites of the macros necessary on the ketogenic diet. 70% fat, 20-25% protein, and 5-10% carbs are the recommended macronutrient ratio for keto. This wealth that the majority of mealtimes should be high in fat and low in carbs is hampering the growth of the potato starch market.
Potato Starch Market Segmentation:
The market is divided into three categories: organic, conventional, and others. With a 61.8% market share in 2020, Organic Segment dominated the potato starch market. Organic potato starch is used as a stabiliser, gelling agent, thickening agent, water-binding agent, texture enhancer, and anti-caking agent. Starting organic potato starch is beneficial for organic and non-GMO foods like soups. Resistant starch feeds the beneficial bacteria in the colon as it ferments and changes into short-chain fatty acids. By reducing colonic inflammation, butyrate can lessen the likelihood that someone will experience a range of digestive issues. This element contributes to the market’s expansion.
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Potato Starch Market Key players:
- Agrana Beteiligungs-AS (Austria)
- KMC (Denmark)
- Tate & Lyle (UK)
- VIMAL PPCE (Ukraine)
- Avebe (The Netherlands)
- Tereos (France)
- Lyckeby (Sweden)
- Rädchen USA (US)
- Royal Ingredients Group (The Netherlands)
- Roquette Frères (France)
- Emsland (Germany)
- Südstärke GmbH (Germany)
COVID-19 Impact on Potato Starch market:
Potato Starchs’ market has been significantly impacted by the COVID-19 outbreak. The development of Potato Starch production facilities has been halted due to the global economic downturn and a labour shortage. Production utilisation has decreased significantly and steadily as a result of the COVID-19 pandemic. Additionally, travel restrictions and facility closures have prevented staff from visiting their facilities, which will limit the growth of the Potato Starch market in 2020. The market repercussions of COVID-19 are expected to be short-lived due to the high demand for Potato Starch, though. The industry is anticipated to fully recover by early 2021.
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