The Premix Cocktails Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Premix Cocktails Global Market Report 2024, The premix cocktails market size has grown steadily in recent years. It will grow from $23.65 billion in 2023 to $24.78 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to changing consumer lifestyles, marketing and branding strategies, urbanization and on-the-go culture, innovations in packaging, rise of cocktail culture.
The premix cocktails market size is expected to see steady growth in the next few years. It will grow to $29.02 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. The growth in the forecast period can be attributed to health and wellness trends, premiumization and craft offerings, e-commerce growth, global flavor exploration, alcohol regulations and licensing. Major trends in the forecast period include diversity in flavor profiles, rising popularity of low- and no-alcohol variants, focus on premium ingredients, digital marketing and e-commerce growth, collaborations and limited edition releases.
Increasing consumer preferences for healthy drinks with low alcohol content is projected to boost the demand for premix cocktails over the forthcoming years. According to the Department for Environment Food & Rural Affairs in October 2022, the Uk-based government agency for environmental protection, food production, agriculture, and fisheries, the spending on food and non-alcoholic drinks accounted for 49% in 2021. Therefore, increasing consumer preferences for healthy or low-alcohol drinks is predicted to propel the demand for the premix cocktails market over the forthcoming years.
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The premix cocktails market covered in this report is segmented –
1) By Product Type: Rum, Whiskey, Vodka, Wine, Other Product Types
2) By Flavor: Fruits, Spiced, Other Flavors
3) By Distribution Channel: Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers
The bars are increasingly preparing premixes of cocktails and are refrigerating them to serve customers on request. The bartenders are mixing the cocktails ahead of the order and are prebatching them, giving them time to interact with the customers and make sure they have the best experience. For instance, Mister Paradise, a bar and restaurant in Manhattan, premixes a cocktail called Café Disco and serves it to its clients when ordered. Moreover, bartenders are increasingly selling their premixes outside of the bar as well.
The premix cocktails market report table of contents includes:
- Executive Summary
- Market Characteristics
- Market Trends And Strategies
- Impact Of COVID-19
- Market Size And Growth
- Segmentation
- Regional And Country Analysis
………
- Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
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