Print Label Market Competitive Landscape 2024-2033 – Major Players and Strategies

Overview and Scope

A print label refers to the process of creating and printing a sticker or tag that includes information such as the product name, description, price, barcode, or other relevant data. It is defined as the procedure of printing distinct labels using different techniques, including flexographic printing and digital printing.

Sizing and Forecast

The print label market size has grown strongly in recent years. It will grow from $44.8 billion in 2023 to $47.34 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%.  The  growth in the historic period can be attributed to increasing globalization, rising consumer awareness, e-commerce boom, regulatory compliance, increasing sku proliferation, brand differentiation.

The print label market size is expected to see steady growth in the next few years. It will grow to $57.32 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%.  The growth in the forecast period can be attributed to sustainability concerns, evolving retail landscape, rise of digital printing, global supply chain challenges, increased focus on anti-counterfeiting measures. Major trends in the forecast period include augmented reality (ar) in labeling, data integration and automation, regulatory compliance and labeling standards, customization and personalization, smart labels and rfid integration.

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Segmentation & Regional Insights

The print label market covered in this report is segmented –

1) By Print Process: Offset lithography, Gravure, Flexography, Screen, Letterpress, Electrophotography, Inkjet

2) By Raw Material: Metal Labels, Plastic Or Polymer Labels

3) By Label Format: Wet-Glue Labels, Pressure-Sensitive Labels, Linerless Labels, Multi-part Tracking Labels, In-Mold Labels, Shrink And Stretch Sleeves

4) By End-user Industries: Food, Beverage, Healthcare, Cosmetics, Househlod, Industrial (Automotive, Industrial Chemicals, Consumer and Non-Consumer Durables), Logistics, Other End-User Industries

North America was the largest region in the print label market in 2023. Asia-Pacific is expected to be the fastest-growing region in the print label market report during the forecast period. The regions covered in the print label market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth

The increase in demand for manufactured goods is expected to propel the growth of the print label market going forward. Manufactured goods refer to any products created through a manufacturing process involving transforming raw materials into finished products. The print label helps fulfill the demand for manufactured goods by providing product labels, asset labels, bar code labels, shipping labels, and others. For instance, in August 2022, according to the report shared by Eurostat, a Luxembourg-based statistical office of the European Union, in comparison to 2020, the production of manufactured goods increased by 8% in 2021. In nominal terms, the value of sold production in the EU increased by 14% from $5,071.90 billion (€4,581 billion) in 2020 to $5,767.29 billion (€5,209 billion) in 2021. Therefore, the increase in demand for manufactured goods is driving the growth of the print label market.

Key Industry Players

Major companies operating in the print label market are focused on developing an innovative intelligent system that is built on technology such as Artificial Intelligence (AI) for reduced environmental impact. Artificial Intelligence (AI) refers to the capability of a machine or computer system to perform tasks that typically require human intelligence. For instance, in September 2022, Markem-Imaje, a Switzerland-based industrial printing and packaging provider launched eTouch-S, an intelligent print and apply labeling system that integrates artificial intelligence for intelligent and exacting label application. With features such as pack sensing and an optional Advanced Trigger Sensor (ATS), it allows labeling on packs with variable distances and speeds, eliminating the need for complex integration. The applicator incorporates exclusive SoftTouch technology, providing complete control over movement and monitoring of the application process, coupled with pack sensing that enables force-free application.  

The print label market report table of contents includes:

1. Executive Summary
2. Print Label Market Characteristics
3. Print Label Market Trends And Strategies
4. Print Label Market – Macro Economic Scenario
5. Global Print Label Market Size and Growth
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31. Global Print Label Market Competitive Benchmarking
32. Global Print Label Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Print Label Market
34. Print Label Market Future Outlook and Potential Analysis
35. Appendix

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