The Business Research Company’s Programmatic Advertising Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Programmatic Advertising Global Market Report 2023 evaluates programmatic advertising market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global programmatic advertising market size grew from $7.31 billion in 2022 to $8.87 billion in 2023 at a compound annual growth rate (CAGR) of 21.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The programmatic advertising market size is expected to grow to $19.12 billion in 2027 at a CAGR of 21.2%.
North America was the largest region in the programmatic advertising market in 2022.
The programmatic advertising market segments in the report are:
By Media Type:
Audio Ads
DOOH
Digital Display
Social Ads
Video Ads
By Device:
Mobile
Desktop
By Enterprise Size:
SMBs
Large Enterprises
By End User:
Education
Media And Entertainment
Retail
Travel
Top Major Companies
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The table of contents in TBRC’s programmatic advertising market report includes:
- Executive Summary
2. Programmatic Advertising Market Characteristics
3. Programmatic Advertising Market Trends And Strategies
4. Programmatic Advertising Market – Macro Economic Scenario
5. Programmatic Advertising Market Size And Growth
……………………….. - Africa Programmatic Advertising Market
27. Programmatic Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Programmatic Advertising Market
29. Programmatic Advertising Market Future Outlook and Potential Analysis
30. Appendix
……………………
List Of Tables
Table 1: Global Historic Market Growth, 2017-2022, $ Billion
Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
Table 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
……………………
Table 47: Adobe Financial Performance
Table 48: AdReady Financial Performance
Table 49: AdRoll Financial Performance
Table 50: Magnite Inc Financial Performance
Table 51: Baidu Inc Financial Performance
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