Overview and Scope
The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.
Sizing and Forecast
The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.
The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).
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Segmentation & Regional Insights
The programmatic advertising market covered in this report is segmented –
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel
North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.
Key Industry Players
Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc, Magnite Inc, Baidu Inc, Google Ad Manager, The Trade Desk Inc., MediaMath Inc, XandrInc, Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE Co, PubMatic Inc, OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc, Roku Inc, Quantcast Corporation, IgnitionOne Inc, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc
The programmatic advertising market report table of contents includes:
- Executive Summary
- Programmatic Advertising Market Characteristics
- Programmatic Advertising Market Trends And Strategies
- Programmatic Advertising Market – Macro Economic Scenario
- Global Programmatic Advertising Market Size and Growth
- Programmatic Advertising Market Segmentation
- Programmatic Advertising Market Regional And Country Analysis
………………
- Key Mergers And Acquisitions In The Programmatic Advertising Market
- Programmatic Advertising Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 75: Adobe Advertising Cloud Financial Performance
Table 76: AdReady Inc. Financial Performance
Table 77: NextRoll Inc Financial Performance
Table 78: Magnite Inc Financial Performance
Table 79: Baidu Inc Financial Performance
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