Shifting consumer preferences for packaged convenience foods and increasing demand for puree in various food processing industries, including bakery, beverages, smoothies, confectionary, baby foods, dairy, and frozen goods, are driving the growth of the global puree market.
According to TechSci Research report, “Puree Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” Puree is a highly nutrient-dense ingredient in processed foods like dairy, bakery, and confectionery goods. Customers receive vitamins and minerals to strengthen their resistance to illness. Consumer demand for quick, wholesome foods is overgrowing, which could increase the market for puree products. It is applied for producing healthy drinks, snacks, and other foods. Additionally, it is utilized in several cosmetic items, including creams for the skin and other things for beauty. It has anti-inflammatory, antioxidant, and other advantageous properties that improve skin health.
Because of its aesthetic appeal and nutritional value, the puree is widely used in various food and beverage products such as cocktails, beverages like mocktails, smoothies, etc. dairy products like ice creams, custards, bakery products such as cakes, puddings, sauce, hollandaise sauce and tomato sauce and so on. Consumers’ sedentary habits encourage them to consume nutritious snacks and food supplements. Because of this, the demand for puree is rising quickly in producing food products with fruit and vegetable flavors.
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The Global Puree Market is segmented based on the type, application, distribution channel, region, and competitive landscape. On the basis of type, the market is segmented into fruit type and vegetables. Among these, the fruit type will be the fastest growing due to increasing consumer awareness regarding the health benefits of fruits. Also, fruit puree is widely used in processed food products such as fruit juices, etc. which fuels the demand for the fruit puree market globally.
On the basis of fruit type, the market is further segmented into tropical and exotic, citrus, berries, and others. Among these, the tropical and exotic will dominate the market. The fruits papaya, guava, pineapple, mango, and banana are common in this market for puree. The banana is also the most popular tropical fruit in the world, used primarily in bakery products, confectionery, functional beverages, and baby food which further increases the demand for the puree market.
On the basis of vegetable type, the market is further segmented into tomato, carrot, pumpkin, and others. Among these, the tomato vegetable type has dominated the market because tomatoes are readily available in the market, and consumers are habitual of the taste and the flavor of tomatoes which fuels the demand for this segment. On the basis of application, the market is segmented into bakery, confectionery & snacks, baby food, beverages, and others. Among these, the beverage segment holds the largest market share in the global puree market. The demand for packaged juices has increased as a result of urban lifestyles, a lack and growing health concerns. In developed and developing nations worldwide, the juice and its ingredient industries have been shaped by consumers’ preferences for a smooth texture and intense flavor.
On the basis of distribution channels, the market is segmented into distributors/direct sales, retail, online, and others. Among these, the online segment will be the fastest growing due to the ease of availability and accessibility of the puree in different flavors with the price description on the e-commerce platforms which will further fuel the market growth.
On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, Asia -Pacific will be the fastest growing region in the global puree market due to its large fruit puree consumer base and convenient access to fruits like mangoes, bananas, and tomatoes. The region’s market is primarily driven by rising consumer spending power and the growth of the food service industry.
Key market players in the Puree Market include:
- AGRANA Beteiligungs-AG
- Kiril Mischeff Limited
- Ingredion Inc.
- Symrise Group
- Kerr Concentrates, Inc.
- Kagome Co., Ltd
- Fénix S. A.
- DENNICK FRUITSOURCE, LLC
- Uren Food Group Limited
- Tree Top, Inc.
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“The global puree market has been growing over the past few years due to a shift in consumer preference toward packaged convenience foods on a global scale. In addition, it is anticipated that demand for puree will rise in the coming years due to the expanding use of puree in various food processing industries, including bakery, beverages, smoothies, confectionery, baby foods, dairy, and frozen goods. The scope of puree has increased, particularly as a healthy alternative to sweeteners and artificial ingredients across the food processing industry, due to the food and beverage industry’s significant expansion due to favorable trade policies and a growing population.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Puree Market, Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027, Segmented By Type (Fruits Vs. Vegetables), By Fruit Type (Tropical and Exotic, Citrus, Berries, and Others), By Vegetable Type (Tomato, Carrot, Pumpkin, and Others), By Application (Bakery, Confectionery & Snacks, Baby Food, Beverages, and Others), By Distribution Channel (Distributors/Direct Sales, Retail, Online, and Others), By Region, By Competition, has evaluated the future growth potential of puree market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global puree market.
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