Overview and Scope
Ready-to-drink (RTD) alcoholic beverages are pre-mixed drinks that are packaged and sold in a ready-to-consume format. These beverages typically combine alcohol with mixers such as soda, juice, or other flavorings and are packaged in convenient, portable containers.
Sizing and Forecast
The ready to drink(RTD) alcoholic beverages market size has grown strongly in recent years. It will grow from 21.26 billion in 2023 to 23.13 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to increase the inclination toward evolving RTD pre-mixes, rise of the millennial consumer, changing consumer preferences, growing consumer interest in health and wellness, and growing popularity of low spirit beverages.
The ready to drink(RTD) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to $32.77 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing disposable income, increasing emphasis on offering high-quality products and services, increasing awareness among consumers about the harmful effects, increasing primarily due to product-related convenience factors. Major trends in the forecast period include product innovation, technology-driven personalization, beverage development and sourcing, health and wellness trends, and diversified flavors and premiumization.
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Segmentation & Regional Insights
The ready to drink (RTD) alcoholic beverages market covered in this report is segmented –
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavour: Regular, Flavoured
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2023. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing popularity of low-alcohol and no-alcohol drinks is expected to propel the growth of the ready-to-drink (RTD) alcoholic beverage market going forward. Low-alcohol and no-alcohol drinks are beverages that contain little to no alcohol content, catering to individuals who prefer to reduce or eliminate their alcohol consumption. The growing popularity of low-alcohol and no-alcohol drinks is due to increasing awareness about the health risks, mindful drinking movement, and growing cultural acceptance and preference for sober socializing. RTD beverages help expand the market for low-alcohol and no-alcohol drinks by providing convenient, consistent, and enjoyable alternatives that cater to modern consumers’ evolving preferences and lifestyles. For instance, in February 2023, according to Monster Beverage Corporation, a US-based beverage company that manufactures energy drinks, net sales for the company’s monster energy drinks segment increased 2.6 % to $1.39 billion for the 2022 fourth quarter from $1.35 billion for the 2021 fourth quarter. Therefore, the growing popularity of low-alcohol and no-alcohol drinks drives the ready-to-drink (RTD) alcoholic beverages market.
Key Industry Players
Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd. , Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.’s, Krombacher Brewery, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike’s Hard Lemonade Co., Bacardi Limited, Tails Cocktails
The ready to drink (rtd) alcoholic beverages market report table of contents includes:
1. Executive Summary
2. Peanut Oil Market Characteristics
3. Peanut Oil Market Trends And Strategies
4. Peanut Oil Market – Macro Economic Scenario
5. Global Peanut Oil Market Size and Growth
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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