Overview and Scope
Real-time bidding refers to the process by which digital advertising inventory is bought and sold. This process occurs between authorized buyers, which helps to evaluate and bid on each available impression. The real time bidding (RTB) is used to sell premium spots that are in high demand, which makes it difficult for publishers to sort through potential buyers.
Sizing and Forecast
The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13.38 billion in 2023 to $16.81 billion in 2024 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.
The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41.48 billion in 2028 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to expansion of connected tv (ctv) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of iot and byod. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in rtb, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising
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Segmentation & Regional Insights
The real time bidding (rtb) market covered in this report is segmented –
1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market going forward. A smartphone refers to a cellular telephone with an integrated computer and other features that are associated with smartphones, such as an operating system, web browsing, and the ability to run software applications. Smartphones are devices that we can carry in our pockets. Smartphones help real-time bidding marketers reach their customers in real-time and also help target potential customers according to location and context. For instance, in 2022, there were 6.65 billion smartphone users worldwide, which equates to 83.37% of the world’s population owning a smartphone. Nearly 7.26 billion people worldwide, or 91.16% of the world’s population, are smartphone or feature phone owners. Therefore, the growing number of smartphone users is driving the real-time bidding market growth.
Key Industry Players
Major companies operating in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.
The real time bidding (rtb) market report table of contents includes:
1. Executive Summary
2. Real Time Bidding (RTB) Market Characteristics
3. Real Time Bidding (RTB) Market Trends And Strategies
4. Real Time Bidding (RTB) Market – Macro Economic Scenario
5. Global Real Time Bidding (RTB) Market Size and Growth
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26. South America Real Time Bidding (RTB) Market
27. Brazil Real Time Bidding (RTB) Market
28. Middle East Real Time Bidding (RTB) Market
29. Africa Real Time Bidding (RTB) Market
30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles
Top Major Players:
- Google LLC
- Facebook Inc.
- Adobe Inc
- PubMatic Inc
- Smaato Inc
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